#plant-based-milk

#plant-based-milk

Plant-based milks experienced a 4.4% decrease in sales from 2023 to 2024, marking the first decline for the alternative milk industry in years.

The addition of salt in plant-based milks enhances flavor by softening bitter notes and highlighting sweeter flavors, making the overall taste more appealing to consumers.

Almond milk has a distinct nutty flavor in a plain latte, making it a memorable addition, especially for drinks aiming for rich, nutty tastes.

Charging more for plant milk leaves a bad taste in customers' mouths, particularly when it is a choice they make for their health, to be kind to cows, or for the planet.

The plant-based milk category grew with the popularity of brands such as Oatly. Initially, the messaging around plant-based milk was that it's a healthy alternative to dairy, but if you look at some of the ingredients, they aren't necessarily good for you.