Prairie Fresh has entered the bacon market with a line of hardwood-smoked products that include Applewood Smoked, Hickory Smoked, and Hickory Smoked Thick Cut. This launch reflects the company's commitment to quality and consistency, connecting their food system philosophy to consumer demands for transparency. The Prairie Fresh Way ensures oversight throughout the pork production process, fostering trust in the brand. This strategic move aims to capture a share of the competitive bacon market, appealing to the 74% of households purchasing bacon regularly.
Prairie Fresh's bacon debut represents the extension of their connected food system philosophy into retail's competitive sector, featuring three varieties: Applewood Smoked, Hickory Smoked, and Hickory Smoked Thick Cut.
This approach has earned significant trust in foodservice and fresh pork retail channels, making the bacon category a natural extension for expansion and responding to rising consumer demand.
Prairie Fresh Bacon delivers flavor, quality, and consistency that shoppers crave, backed by the connected food system that earned the brand trust across channels.
The Prairie Fresh Way is more than marketing; it's a quality control approach that ensures oversight over every stage of pork production, from sourcing to table.
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