"The trend is being driven by several factors including a decline in drinking and a shift from dining out to dinners at home. It is premium extra virgin olive oil or evoo to the experts that is dominating. At Delli, an online retailer for independent brands, sales of olive oil are up 515% year on year. Bestsellers include a 14 swing-top bottle from Honest Toil and a 16 drizzling bottle from Glug. Othmana, a Palestinian brand, has more than 4,000"
"Rather than the see-through plastic bottles you see on supermarket shelves, these 2.0 oils come in everything from glass bottles with detailed tasting notes to micro-sized tins resembling canisters of old school car engine oils. Mazen Assaf, an olive oil sommelier and founder of the brand The Olive Oil Guy, describes the trend as an olive oil renaissance and compares it to a kindred upsurge in craft coffee and bean to bar chocolate."
Premium extra virgin olive oil has become a popular festive gift, replacing wine and scented candles. Retailers report dramatic sales increases, with Delli’s olive oil sales up 515% year-on-year and Othmana holding over 4,000 customers on a waiting list for small-batch tins. Buyers prefer artisan, design-forward packaging such as swing-top bottles and micro-sized tins. Flavour, quality, and price points vary widely across products. The movement is compared to craft coffee and bean-to-bar chocolate trends. High-end olive oil is framed as a lasting, functional gift that is unlikely to be regifted.
Read at www.theguardian.com
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