The Capital Grille integrates premium pricing and enhanced guest experience into its beverage program. In fiscal 2021, adult beverages constituted 26.7% of total sales, with average checks exceeding $85. The restaurant emphasizes a refined ambiance, exceptional service, and an extensive wine list exceeding 350 selections. This approach enables effective price tolerance among guests. A multi-tier pricing strategy, featuring a bar menu priced from $9-$19, offers accessible options, enhancing customer appeal during diverse occasions and maximizing revenue from adult beverages.
During fiscal 2021, adult beverages represented 26.7% of The Capital Grille's total sales, with the average check hovering just above $85—a remarkable number in today's dining landscape.
The foundation for this premium pricing power is The Capital Grille's unwavering commitment to ambience, service, and curation—a triumvirate that sets guest expectations before they've even cracked open a cocktail list.
The Capital Grille's tagline—'Where Relaxed Elegance & Style Meet Impeccable Service'—isn't just lip service. Clubby interiors, leather booths, elegant lighting, and attentive, personable staffers build a context in which higher beverage prices not only make sense, but actually feel natural to the guest.
Rather than relying on one-size-fits-all pricing, The Capital Grille deploys a multi-tier approach, with the bar menu presenting options at $9-$19, intentionally positioned to seem accessible for happy hour.
Collection
[
|
...
]