"Frozen food still gets a bad rap despite how much we rely on it, and frozen meat at the grocery store probably has one of the worst reputations. While people might not fret over vegetables or baked goods coming out of the freezer, when it comes to protein, customers want the best quality available. For most people that means fresh meat - ideally coming right from the butcher counter,"
"First off, from a nutritional standpoint frozen food isn't any worse than fresh, and sometimes it can be better. Like other once fresh ingredients, meat gets frozen not long after being harvested, and the process of freezing actually preserves vitamins and nutrients at their peak. Meanwhile, raw meat can be sitting around at a grocery store for days. During that time its nutritional value slowly degrades."
Frozen meat can match or exceed fresh meat in nutrition and flavor when frozen soon after harvest and stored correctly. Freezing preserves vitamins and nutrients at their peak, while fresh meat can lose nutritional value and flavor as it sits in stores. Flash freezing and vacuum-sealed, air-tight packaging prevent ice-crystal damage that ruptures meat cells. Improper freezing or packaging leads to quality loss, but properly frozen, packaged, and stored meat retains taste and health benefits. Consumers' preference for fresh meat often reflects perception rather than measurable superiority.
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