"The drink drops on November 28 and will be available at Walmart, on Amazon, and TikTok shop, as well as in select markets on Kroger.com, DashMart, and GoPuff. The "Unbelievably Pepsi" drinks will be available in two flavors: Original and Cherry Vanilla and contain 30 calories and five grams of sugar. They also have three grams of prebiotic fiber."
"Still, the drinks are highly marketable, given they're a soda alternative, and appear to offer some health benefits. As many Americans have turned to weight loss drugs like Ozempic, options that fit into their new diets are more desirable. That may be especially true when it comes to drinks that contain protein, a trend which Pepsi has also jumped on given Americans are desperate to consume more protein. According to the brand, 71% tried to up their protein intake last year. In the wake of the protein craze, the brand introduced a ready-to-drink Starbucks protein coffee and a protein water by Propel."
""We want to redefine the protein conversation," Ram Krishnan, CEO of PepsiCo's U.S. beverages business, previously said in an interview with Fast Company. "Everybody in the country is talking about protein, but it's actually crowded and confusing and the consumers really don't understand all of the science behind protein.""
Pepsi launched Pepsi Prebiotic Cola, a prebiotic cola available November 28 at Walmart, Amazon, TikTok Shop, and select Kroger.com, DashMart, and GoPuff markets. The "Unbelievably Pepsi" line includes Original and Cherry Vanilla flavors, each with 30 calories, five grams of sugar, and three grams of prebiotic fiber. The product targets Gen Z and consumers seeking soda alternatives and perceived health benefits amid diet shifts and weight-loss drug use. Pepsi is capitalizing on functional beverage and protein trends, following products like Starbucks protein coffee, Propel protein water, and partnerships with probiotic brands such as KeVita.
Read at Fast Company
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