#gen-z-marketing
#gen-z-marketing
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Marketing
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 week agoAI Fills in the Blanks About Stolen Treasures, and More Highlights From Europe | Muse by Clios
AI-generated reconstructions highlight stolen cultural objects while brands use celebrity ads and music-video-style campaigns to promote products and attract Gen Z consumers.
Food & drink
fromBusiness Insider
1 week agoI'm the CEO of Bojangles. Gen Z is key to helping us expand beyond our Southern roots.
Bojangles is expanding nationally while combining scratch-made Southern food with AI-driven drive-thrus and hospitality-focused service to attract Gen Z and broader markets.
Fashion & style
fromstupidDOPE | Est. 2008
2 weeks agoMerrell x LONELY GHOST Deliver a Bold, Culture-Driven Capsule | stupidDOPE | Est. 2008
Merrell partnered with LONELY GHOST to release a limited-edition, customizable street-meets-trail capsule featuring the Moab Speed 2 Vent 2K and apparel for creative self-expression.
Food & drink
fromFood & Beverage Magazine
4 weeks agoFrom Candy Aisle to Climbing Tower: Juicy Drop Launches Playable Flavor Adventure in Roblox - Food & Beverage Magazine
Juicy Drop launches a Roblox Tower Obby pop-up to engage Gen Z gamers with immersive, multi-layered brand experiences across 70+ million daily Roblox users.
Marketing
fromFortune
1 month agoNike's 'Why do it?' campaign has a Gen Z twist-But branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Nike repositioned 'Just Do It' as 'Why Do It?' to engage Gen Z's questioning search for authenticity while risking dilution of the iconic slogan.
fromThe Drum
1 month agoOxy turns UGC into back-to-school 'Zitcoms'
Just in time for back-to-school season, the Mentholatum-owned skincare brand has launched 'Zitcoms,' a content campaign that trades clinical messaging for something teens actually want to watch: awkward, self-deprecating humor. The series, created with agency The Bam Connection, uses influencers, everyday consumers and even high school drama departments to stage mini sitcom-style skits about acne struggles. The result is part branded content, part user-generated experiment and part theater performance, designed to feel more authentic than glossy ads and more relatable than medical claims.
Social media marketing
fromFox News
2 months agoLabubu vs. Sydney Sweeney: The Gen Z culture war you didn't know was already happening - experts weigh in
At the core, Labubu and Sydney Sweeney aren't radically new; they're evolutions of age-old marketing patterns. History is repeating itself. Labubu mirrors the Beanie Babies craze of the '90s: collectible, emotionally charged, and driven by hype cycles.
Digital life
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