#gen-z-marketing

#gen-z-marketing

Moxy (a Marriott brand) is a trendy new hotel chain for travelers who are young at heart. As a relatively new brand in APAC, having only entered the market in 2017, Moxy needed to make a splash with its 2021 China launch, prioritizing increasing brand awareness while establishing a compelling positioning with fast-growing Gen Z consumers, with the ambition to triple its property footprint within the next five years.

A staple of the early-aughts, True Religion has benefitted from larger cultural nostalgia around Y2K. But now, the brand isn't just resonating with its core demo of millennials - it's starting to make inroads with Gen Z, too. While those ages 25-45 have been a key demographic for True Religion, about six months ago, the brand noticed that people ages 18-25 were shopping it more, Kristen D'Arcy, the brand's chief marketing officer and head of digital growth, told Modern Retail.

Taco Bell just launched a frozen pie that - defying all laws of both chemistry and good taste - is Mountain Dew Baja Blast-flavored. I had to try it myself. Taco Bell ties the pie's release to "Friendsgiving," which makes sense because the holiday is in the purview of the Bell's target Gen Z demographic - and also because your decidedly not Gen Z Aunt Linda would absolutely murder you if you showed up with a bright green pie to your family's Thanksgiving.

something under 10 ounces and under $1.50,

Just in time for back-to-school season, the Mentholatum-owned skincare brand has launched 'Zitcoms,' a content campaign that trades clinical messaging for something teens actually want to watch: awkward, self-deprecating humor. The series, created with agency The Bam Connection, uses influencers, everyday consumers and even high school drama departments to stage mini sitcom-style skits about acne struggles. The result is part branded content, part user-generated experiment and part theater performance, designed to feel more authentic than glossy ads and more relatable than medical claims.

At the core, Labubu and Sydney Sweeney aren't radically new; they're evolutions of age-old marketing patterns. History is repeating itself. Labubu mirrors the Beanie Babies craze of the '90s: collectible, emotionally charged, and driven by hype cycles.

Wendy's has partnered with 'Wednesday' for a goth-themed makeover, launching a special Meal of Misfortune featuring items like a Raven's Blood Frosty and spicy Dips of Dread.