#gen-z-marketing

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fromDigiday
1 day ago

Ignoring political noise, TikTok works to shore up place in organic social hierarchy

TikTok remains a vital organic channel for trend-setting Gen Z audiences, prompting brands to link organic activity with increased paid ad investment.
fromFox News
2 weeks ago

Labubu vs. Sydney Sweeney: The Gen Z culture war you didn't know was already happening - experts weigh in

At the core, Labubu and Sydney Sweeney aren't radically new; they're evolutions of age-old marketing patterns. History is repeating itself. Labubu mirrors the Beanie Babies craze of the '90s: collectible, emotionally charged, and driven by hype cycles.
Digital life
fromMarketing Dive
1 month ago

Wendy's marketing embraces the macabre with 'Wednesday' collaboration

Wendy's has partnered with 'Wednesday' for a goth-themed makeover, launching a special Meal of Misfortune featuring items like a Raven's Blood Frosty and spicy Dips of Dread.
E-Commerce
fromRetail Dive
1 month ago

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

JanSport's latest campaign for Gen Z uses humor and emotional connections to enhance brand perception and boost engagement.
E-Commerce
fromBusiness Insider
1 month ago

Gen Z loathes ads. Here's how one startup behind top podcasters gets around that.

Ryan Holiday's revenue from media channels has significantly increased through strategic brand partnerships facilitated by Backyard Ventures.
fromMarketing Dive
2 months ago

E.l.f. brings AI-powered color-matching for makeup to Pinterest

E.l.f. Cosmetics launches an AI tool enabling personalized makeup shade analysis via Pinterest.
NYC startup
fromFast Company
3 months ago

Gen Z social app Fizz sues Instacart over trademark infringement

A startup is suing Instacart for trademark infringement over its new app named 'Fizz', claiming established goodwill in the Gen-Z market.
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