"According to In-N-Out President Lynsi Snyder's book, "The Ins-N-Outs of In-N-Out Burger," Snyder was inspired by his favorite film - 1963's quirky, "It's a Mad, Mad, Mad, Mad World." The film, one of several similar grand ensemble comedies of the time, featured some of Hollywood's Golden Age actors, including Spencer Tracy, Mickey Rooney, and Ethel Merman, amidst a motley crew of comedy legends, all racing across southern California to find a suitcase of stolen cash buried beneath "a big W.""
"Most of us have come to expect the memorable crossed palms anywhere we see the In-N-Out arrow, but those infamous palm trees were not there at the start. In fact, this inaugural California drive-thru (which opened in 1948) would thrive for over two decades without its iconic crossed palms in place. In the meantime, In-N-Out's bright yellow arrow logo (looming large since 1954) reigned singularly over the burgeoning burger kingdom, a personal favorite of Bobby Flay."
In-N-Out Burger's crossed palm trees serve as an iconic brand symbol inspired by a scene in the 1963 film It's a Mad, Mad, Mad, Mad World. Founder Harry Snyder selected the motif after seeing four palm trees form a large W, with two crossing to create an "X marks the spot" for buried treasure. The crossed palms became a visual marker for the restaurant's locations and symbolized the value of the fast food empire. The original 1948 drive-thru operated for decades without the palms, while the yellow arrow logo, in use since 1954, remained a prominent brand element.
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