Typography
fromCreative Bloq
4 months agoFrom McDonald's to Kellogg's: Why are so many brands ditching their logo?
Kellogg's See You in the Morning campaign shifts focus to typography, emphasizing cultural relevance over traditional logos.
We designed the brand to be adaptable and open. There's a strong underlying structure, but it invites creative expression from the team. We want people to feel a sense of clarity and curiosity when they encounter the brand.
Branding is crucial on social media, requiring businesses to create standout content while maintaining consistency with their brand for effective audience engagement.
Niching down means narrowing your focus and tailoring your brand, services, and marketing to a specific audience or property type.
Every design choice in your workspace -whether it's the chairs people sit on or the way natural light flows through a room-says something.