Rebranding revitalizes established brands, allowing them to stay relevant and attract new audiences.
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
Jaguar's rebranding has sparked unprecedented debate and criticism, uniting various cultural and political perspectives against it.
Elon Musk's new X store is another nail in the coffin for the Twitter brand
The rebranding of Twitter to X is chaotic, with remnants of the original brand still persisting amidst attempts to establish a new identity.
British Museum to unveil a new brand alongside the building upgrades
The British Museum is seeking a new brand identity to enhance recognition and relevance in a changing media landscape.
The 6 Biggest Marketing Blunders of 2024
To succeed in marketing today, brands must experiment and adapt to quickly changing consumer preferences, but must also remain true to their core audience.
The Kleenex rebrand feels like it's always been there (in a good way)
Kleenex's rebranding marks its 100th anniversary, emphasizing cohesive identity and lasting relevance in the tissue market.
The best rebrands of all time
Rebranding revitalizes established brands, allowing them to stay relevant and attract new audiences.
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
Jaguar's rebranding has sparked unprecedented debate and criticism, uniting various cultural and political perspectives against it.
Elon Musk's new X store is another nail in the coffin for the Twitter brand
The rebranding of Twitter to X is chaotic, with remnants of the original brand still persisting amidst attempts to establish a new identity.
British Museum to unveil a new brand alongside the building upgrades
The British Museum is seeking a new brand identity to enhance recognition and relevance in a changing media landscape.
The 6 Biggest Marketing Blunders of 2024
To succeed in marketing today, brands must experiment and adapt to quickly changing consumer preferences, but must also remain true to their core audience.
The Kleenex rebrand feels like it's always been there (in a good way)
Kleenex's rebranding marks its 100th anniversary, emphasizing cohesive identity and lasting relevance in the tissue market.
A designer has 'fixed' the controversial new Jaguar logo
The public backlash against Jaguar's logo and EV design highlights the importance of legacy in branding, prompting discussions around design authenticity.
PayPal's new logo is a bold redesign of a famous font
PayPal has unveiled its boldest brand revamp in 25 years, featuring a modern logo that enhances its identity as a universal digital payment platform.
These are the hottest logo design trends coming your way in 2025 (and yes, we mention Jaguar)
Logo design is evolving beyond minimalism towards more meaningful and clever designs that embrace storytelling and human connection.
Designers are going wild for this clever logo design
The Instituto Piano Brasileiro's logo is notably well-received for its clever design and effective use of branding elements.
Jaguar knows its bold new logo won't please everyone
Jaguar's new brand identity emphasizes modernity and challenges conventions, aiming to create a bold and original visual presence.
4 fonts that dominate brand design
Many brands share similar typefaces, risking diluted brand identity in pursuit of uniqueness.
Custom fonts are ideal for brand identity but often overlooked.
A designer has 'fixed' the controversial new Jaguar logo
The public backlash against Jaguar's logo and EV design highlights the importance of legacy in branding, prompting discussions around design authenticity.
PayPal's new logo is a bold redesign of a famous font
PayPal has unveiled its boldest brand revamp in 25 years, featuring a modern logo that enhances its identity as a universal digital payment platform.
These are the hottest logo design trends coming your way in 2025 (and yes, we mention Jaguar)
Logo design is evolving beyond minimalism towards more meaningful and clever designs that embrace storytelling and human connection.
Designers are going wild for this clever logo design
The Instituto Piano Brasileiro's logo is notably well-received for its clever design and effective use of branding elements.
Jaguar knows its bold new logo won't please everyone
Jaguar's new brand identity emphasizes modernity and challenges conventions, aiming to create a bold and original visual presence.
4 fonts that dominate brand design
Many brands share similar typefaces, risking diluted brand identity in pursuit of uniqueness.
Custom fonts are ideal for brand identity but often overlooked.
D&AD recognises influencers and creators in new awards category for 2025
D&AD is expanding its awards to include new categories, notably for digital creators, in response to the evolving creative landscape.
4 Steps to Help Build Your Brand
Strong branding can significantly enhance a company's market position and income potential.
'Woke' and 'outdated' rebrand for classic car brand roasted
Jaguar's latest ad, criticized as 'woke' and ineffective, seeks to redefine brand identity without featuring any vehicles, sparking backlash and confusion.
What Is Market Positioning? Definition and Beginner's Guide (2024) - Shopify
Effective market positioning involves establishing a unique value proposition that differentiates your brand from competitors.
D&AD recognises influencers and creators in new awards category for 2025
D&AD is expanding its awards to include new categories, notably for digital creators, in response to the evolving creative landscape.
4 Steps to Help Build Your Brand
Strong branding can significantly enhance a company's market position and income potential.
'Woke' and 'outdated' rebrand for classic car brand roasted
Jaguar's latest ad, criticized as 'woke' and ineffective, seeks to redefine brand identity without featuring any vehicles, sparking backlash and confusion.
What Is Market Positioning? Definition and Beginner's Guide (2024) - Shopify
Effective market positioning involves establishing a unique value proposition that differentiates your brand from competitors.
'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco
Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.
My Favourite Font: Designer Viviana Caponnetto on Freitag
Typography plays a crucial role in personal expression and brand identity.
'The beauty of typography is that there are no rules': Brian Cho on working with fonts
Creating a unique brand identity for a café through custom typography can significantly enhance its personality and memorability.
How do you create a visual identity for something you can smell, not see? AWP shares its tricks
AWP combines craftsmanship and nostalgia to create a sensory brand identity for Elsewhere's fragrances through thoughtful typography and packaging.
Duties Studio's organic identity for Neural Codex counteracts the "daunting and robotic" nature of AI
Neural Codex aims to bridge academia and beginner learners through a distinctive visual identity, embracing creativity and approachability in AI discussions.
Simplify font licensing and management for your creative business with a Monotype Fonts subscription
Typography significantly impacts brand identity and consistency across various outputs.
Proper font licensing is essential to avoid legal issues.
Monotype Fonts provides a comprehensive solution for font management and licensing.
My Favourite Font: Designer Brian Cho on Duckie
Typography Week highlights the significance of type in branding and identity.
Graphic designers continually evolve their font preferences, blending cultural appreciation and aesthetic innovation.
My Favourite Font: Designer Viviana Caponnetto on Freitag
Typography plays a crucial role in personal expression and brand identity.
'The beauty of typography is that there are no rules': Brian Cho on working with fonts
Creating a unique brand identity for a café through custom typography can significantly enhance its personality and memorability.
How do you create a visual identity for something you can smell, not see? AWP shares its tricks
AWP combines craftsmanship and nostalgia to create a sensory brand identity for Elsewhere's fragrances through thoughtful typography and packaging.
Duties Studio's organic identity for Neural Codex counteracts the "daunting and robotic" nature of AI
Neural Codex aims to bridge academia and beginner learners through a distinctive visual identity, embracing creativity and approachability in AI discussions.
Simplify font licensing and management for your creative business with a Monotype Fonts subscription
Typography significantly impacts brand identity and consistency across various outputs.
Proper font licensing is essential to avoid legal issues.
Monotype Fonts provides a comprehensive solution for font management and licensing.
My Favourite Font: Designer Brian Cho on Duckie
Typography Week highlights the significance of type in branding and identity.
Graphic designers continually evolve their font preferences, blending cultural appreciation and aesthetic innovation.
Pentagram's Paypal rebrand features a new motion language that mimics payment gestures
PayPal's new typeface and design emphasize usability and collaboration.
PayPal Pro is a blend of modern design and practical functionality.
15 Eye-Catching Website Color Schemes and How To Use Them (2024) - Shopify
Color is a powerful tool that enhances user experience and drives conversions in ecommerce design.
Framed Ewe and Adi Goodrich Redefine Eyewear Retail with Bold, Artful Design | stupidDOPE
Framed Ewe's reimagined retail experience transforms eyewear shopping, merging artistic creativity with practicality, thanks to a partnership with designer Adi Goodrich.
I really don't get the apparent new Google Shopping logo
Google's logo redesigns often create uniformity but can hinder user recognition.
The new Google Shopping logo may be less effective than its predecessor.
Past designs have faced backlash, which could impact reaction to new logos.
Social might be taking over online, but your brand still needs a website
A website remains crucial for brands, providing a unique platform for identity and customer engagement amidst rising competition from social media and apps.
Essential Website Design Tips for Ecommerce Stores (2023) - Shopify
Effective ecommerce web design enhances customer engagement and reinforces brand identity.
Incorporating accessibility into web design improves user experience and maximizes conversions.
Pentagram's Paypal rebrand features a new motion language that mimics payment gestures
PayPal's new typeface and design emphasize usability and collaboration.
PayPal Pro is a blend of modern design and practical functionality.
15 Eye-Catching Website Color Schemes and How To Use Them (2024) - Shopify
Color is a powerful tool that enhances user experience and drives conversions in ecommerce design.
Framed Ewe and Adi Goodrich Redefine Eyewear Retail with Bold, Artful Design | stupidDOPE
Framed Ewe's reimagined retail experience transforms eyewear shopping, merging artistic creativity with practicality, thanks to a partnership with designer Adi Goodrich.
I really don't get the apparent new Google Shopping logo
Google's logo redesigns often create uniformity but can hinder user recognition.
The new Google Shopping logo may be less effective than its predecessor.
Past designs have faced backlash, which could impact reaction to new logos.
Social might be taking over online, but your brand still needs a website
A website remains crucial for brands, providing a unique platform for identity and customer engagement amidst rising competition from social media and apps.
Essential Website Design Tips for Ecommerce Stores (2023) - Shopify
Effective ecommerce web design enhances customer engagement and reinforces brand identity.
Incorporating accessibility into web design improves user experience and maximizes conversions.
Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"
Tottenham Hotspur has introduced a new brand identity that combines modern design with elements of its rich heritage, reflecting its connection with fans and future aspirations.
Inside hummel: The iconic Danish brand with honest values & big ambitions
Hummel emphasizes its heritage and blend of sports and lifestyle to distinguish itself in the market.
Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"
Tottenham Hotspur has introduced a new brand identity that combines modern design with elements of its rich heritage, reflecting its connection with fans and future aspirations.
Inside hummel: The iconic Danish brand with honest values & big ambitions
Hummel emphasizes its heritage and blend of sports and lifestyle to distinguish itself in the market.
Jaguar is launching a new brand identity with a unique approach to design elements rather than a traditional logo.
The automaker will introduce new all-electric models in 2026 after a brief hiatus from the market.
Dynamic 3D visuals are transforming brand identity | App Developer Magazine
Companies like QuestOne are redefining brand identity using innovative technologies, specifically dynamic 3D visuals, to enhance engagement and communication of values.
Today in Apple history: 'Here's to the crazy ones' who 'think different'
The "Think Different" campaign redefined Apple’s brand identity, aligning it with innovation and counterculture ideals during its pivotal turnaround under Steve Jobs.
Building Mad: Ba'ndo's dive into eccentric brand design
Istanbul agency Ba'ndo expertly blends Turkish culture with global design to create bold brand identities, such as Mad's playful and irreverent identity.
Burger King's beef with McDonald's is getting stale
Burger King's playful advertising campaign for National Burger Day creatively mocks McDonald's, reinforcing its brand identity through clever visuals.
Today in Apple history: 'Here's to the crazy ones' who 'think different'
The "Think Different" campaign redefined Apple’s brand identity, aligning it with innovation and counterculture ideals during its pivotal turnaround under Steve Jobs.
Building Mad: Ba'ndo's dive into eccentric brand design
Istanbul agency Ba'ndo expertly blends Turkish culture with global design to create bold brand identities, such as Mad's playful and irreverent identity.
Burger King's beef with McDonald's is getting stale
Burger King's playful advertising campaign for National Burger Day creatively mocks McDonald's, reinforcing its brand identity through clever visuals.
Figma aims to transform from a single-product company into an expansive multi-product platform for diverse creative teams.
Liam Gallagher is the new face of Stone Island - a marketing expert explains why he's the perfect fit
Liam Gallagher's partnership with Stone Island exemplifies the powerful connection between celebrity endorsements and brand identity, especially within music fandom cultures.
Controversial Oakland Airport rebrand seems to be confusing passengers
The rebranding of Oakland Airport is causing confusion with passengers related to its proximity to San Francisco.
Legal disputes are unfolding regarding trademark issues and names of the competing airports.
Forget design incubation labs. This logo was literally grown in a petri dish
Crucible developed its logo literally from bacterial cultures, reflecting their innovative approach to design and the science behind their process.