"If there's one thing the fast food industry, as a whole, loves more than anything, it's selling you the exact same product they've already offered for decades, but with a new marketing spin. In the last few years, our ever-expanding national obsession with protein consumption has afforded them just that opportunity. A single-minded protein obsession once associated with the likes of bodybuilders, gym rats, and supplement-pounding members of the manosphere"
"That belief recently ascended to a newly enshrined level within the federal government itself, given RFK Jr.'s wildly contradictory new dietary guidelines and "inverted" food pyramid. And that's how we end up with fast food giants launching entire "protein menus," like Chipotle touting new menu items like...cups full of plain meat scooped from the steam trays? Oh, wait, sorry, I meant Chipotle Snack-Ready High Protein Cups, which in no way look like something one might serve to a picky child"
Fast-food chains are marketing preexisting items as high-protein offerings to capitalize on a growing national protein obsession. Protein-focused menus and products emphasize large portions of meat presented in novel formats like cups and bowls. Brands such as Chipotle, Sweetgreen, Subway, and Arby's have introduced protein-centric items with extreme protein counts and high calorie totals, often at premium prices. Government-endorsed dietary shifts and popular fitness culture help normalize elevated protein consumption. The trend compresses varied meal components into minimal, meat-heavy configurations and reframes familiar fast-food fare as deliberately protein-focused products.
Read at Jezebel
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