"The drink of the summer should emerge in mid-June and become inescapable by August, being a refreshing necessity once temperatures rise."
"The saturated consumer culture complicates the emergence of a singular summer drink, leading to the rise of various beverage fads."
"Lonkero, a gin and grapefruit soda mix, surfaced organically in social settings, capturing the attention of various circles in Norwich."
"The unexpected popularity of Lonkero reflects a refreshing return to a more straightforward seasonal tradition, reminiscent of simpler times."
A drink qualifies as the summer beverage when it becomes unavoidable by August, first appearing around mid-June. Consumer culture has complicated this, with numerous options that lack singular popularity. This summer, Lonkero—gin mixed with grapefruit soda—gained traction organically, first mentioned in social circles before becoming a shared experience. Its appearance in various pubs in Norwich illustrates a resurgence in recognizing a beloved seasonal drink, countering the transitory trends of modern beverage culture.
Read at www.theguardian.com
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