"Jack Daniel's Tennessee whiskey has been produced for over 150 years and its fame is known worldwide. Spirits don't get much more familiar than this Tennessee whiskey, a true household name. But there's still plenty of fascinating information about this iconic brand to uncover. Tasting Table interviewed the distillery's own historian Nelson Eddy to dig into Jack Daniel's facts you likely didn't know, even if you're a big fan. One of the most interesting of those facts is why this whiskey comes in square bottles."
"Why that square bottle - is there some deeply complex reason for it, do the angles play into capturing certain aromas? The answer is far simpler than that: Jack Daniel himself identified with the unique shape. When the distillery first started bottling its whiskey, a bottle salesman kept trying to find just the right bottle for Daniel. The perfectionist founder remained unimpressed by every option."
Jack Daniel's Tennessee whiskey has existed for over 150 years and enjoys global recognition. The brand's packaging notably uses a square bottle chosen by Jack Daniel, who identified with the shape and called it a fitting vessel. A bottle salesman presented a square bottle that appealed to Daniel, prompting his remark, "A square bottle for a square shooter like me." The square bottle came to symbolize honesty and authenticity and helped elevate brand awareness. The square bottle design is used across Jack Daniel's products. Historically, whiskey was often sold in barrels until bottling became common in the mid to late 1800s.
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