#branding

#branding

Duolingo's decision to 'kill' its mascot Duo generated unprecedented engagement, proving impactful marketing can be fun and chaotic.

The new brand identity utilizes Founders Grotesk for its versatility and vibrant personality.

Challenges in branding can strengthen organizational resilience and brand identity.

Marketing leaders see brand setbacks as opportunities for growth and deeper connections with purpose.

A brand encompasses values, aesthetics, and personality, essential for connecting with customers.

Most branding advice offers vague platitudes and can give businesses a false sense of progress without a solid strategy.

Branding is key to driving sales, establishing trust, and fostering emotional connections with consumers.

Twix shifts focus from Left vs. Right to a unified brand message emphasizing togetherness with its new campaign 'Two is more than one.'

Social media significantly enhances brand engagement and loyalty through direct consumer interaction, positioning it as a key tool for modern branding strategies.

Influencer marketing spend is set to grow 15% year-on-year and reach $10.52 billion by 2025.

High-growth businesses rely on timing, strategic decisions, and effective use of social media for success.

The Great British Railways logo will differ from the previous design, and there's potential for creative and meaningful branding.