#branding

#branding

We live in an era when people have become more attached to the comfort of their favorite brands than ever, and the ongoing saga of Cracker Barrel's modern makeover may be the definitive example. In late 2024, the popular country restaurant chain announced an overhaul of its brand aimed at refreshing the appearance of the old-school chain. The most controversial decision has been the recent move to change the Cracker Barrel logo,

Maybe someone whispered in the branding team's ear: "Put as much daylight as possible between the new brand and Comcast, by making the new name as ridiculous as can be. We want no part of the lefty network." Truthfully, I think Comcast is just another media conglomerate in the bag for . That's just my humble opinion, although there is some reporting around it.

The new Eurovision logo features distinct tweaks to the well-loved design first debuted back in 2004, taking on a more rounded, juvenile look.

Olive Garden's mints are distinct with custom branding, featuring a green top and brown bottom, differentiating them from standard Andes mints which have all-brown packaging.

Delta has officially declared that we're entering the era of the 'lifestyle airline,' emphasizing a shift from merely flying to a luxury, personalized travel experience.

"I looked at the challenge as: How do we make Chili's relevant again?" This highlights the focus on revitalizing the brand to attract past customers and new diners alike.

The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.

Construction marketing is the engine that gets you seen before the handshake. It serves as digital scaffolding to support your brand when external factors get shaky.

Bouquet, a collection of infused flavoured syrups for cocktails, coffees and more, is the brainchild of food scientist and innovator Caroline Lafleur.

In today’s ad landscape, brands are faced with a diluted performance marketing approach that struggles to connect with consumers who have become harder to reach.

Trump's commentary on Sidney Sweeney's ad for American Eagle highlights her popularity and acting talent, drawing connections to Sidney Poitier's legacy as an iconic actor.

The FIABA tables reflect flowing curves and meticulous detailing, inspired by the name of a bird, showcasing the brand's unique design philosophy.

Cuteness in branding taps into deep nurturing instincts, boosting appeal through empathy and playfulness. It commands attention and influences spending in powerful ways.

The American landscape used to be covered in Benningan's, Arthur Treachers, and Chi-Chi's restaurants, which at one time or another all probably seemed like the next big thing.

Spotify has won the B2B category at the Drum Awards by successfully promoting itself as a video-plus-audio platform, overcoming its initial perception as purely a digital audio service.

In 2025, cultural trends move faster and more fragmented than ever, compelling brands to decode cultural chaos to achieve success.

We've been in this state of uniformity for some time now, even before AI showed up. Right now, most brand interactions happen in a box on your phone.

Re-crafting and optimising the crest was a must, but establishing a more cinematic and inviting tone was key to appealing to today's audience.

"just one of these covers a significant part of the footprint of Manhattan."

Gabrielle Adam finds inspiration in anything cheesy, kitsch, or fun, incorporating big type, vibrant colors, and a silly tone to evoke strong emotions.

Studio Moross evokes 80s aesthetic through visual brands, blending grit and vibrant colour. Their design includes typographic and image treatments, creating unique narratives for each muse.

HBO Max has faced ridicule over its rebranding strategy, recently shifting from HBO Max to Max, then back to HBO Max, causing new branding headaches.

The Port of Oakland proposed changing the airport name to Oakland San Francisco Bay Airport, aiming to ease tensions with SFO amidst an ongoing legal dispute.