Pumpkin spice flavor has become a nationwide favorite in the United States, largely popularized by Starbucks' Pumpkin Spice Latte since 2003. Americans spend approximately $500 million annually on pumpkin spice products, with many retailers offering dedicated lines. West Virginia leads the country in searches for pumpkin spice flavor, significantly outpacing all other states. Other states with high interest include Alaska, Wyoming, Idaho, and Maine. Interestingly, search interest does not peak in the fall, as there is a noticeable drop during spring and early summer.
Americans now spend an average of $500 million a year on pumpkin spice-flavored products, with stores like Trader Joe's often offering entire lineups of drinks, desserts, and snacks carrying the name.
Proof of West Virginian's love for the fall flavor comes from Google Trends, which shows that out of every state The Mountain State searches for it the most.
The popularity of pumpkin spice does show some correlation with colder climates, as the number two state is Alaska, and all of the remaining top five, Wyoming, Idaho, and Maine, are in the northern half of the country.
Even with its universal popularity, some states do crave pumpkin spice even more than others, and no place in the country loves it like West Virginia.
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