Lauren Pellecchia of Merchants Club in Newport, Kentucky, has won the U.S. National title of the 2025 Torres Brandy Zero Challenge, celebrating sustainability in hospitality. Her project, "Why Trash When You Can Smash?," uses a glass crusher to repurpose waste glass into sand, which is beneficial for local farms, artists, and gardening groups. By reducing landfill waste and promoting environmental stewardship, Pellecchia's initiative not only enriches her community but also showcases the potential for innovative, sustainable practices in the hospitality sector. She will represent the USA at the Global Final in Barcelona.
Lauren Pellecchia's innovative project, "Why Trash When You Can Smash?," transforms glass waste into eco-friendly materials, demonstrating exceptional sustainability within the hospitality industry.
The Torres Brandy Zero Challenge highlights sustainable initiatives in hospitality, showcasing how innovative projects like Pellecchia's can significantly reduce waste and foster community engagement.
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