bettergoods launched in spring 2024 as a curated Walmart private label focused on worldly flavors and specific dietary preferences. The brand offers attractively packaged items like organic mixed berry fruit snacks that perform well against competitors. Great Value remains widespread across many Walmart departments, covering cleaning supplies, paper goods, shelf-stable groceries, refrigerated and frozen foods, and various pantry staples. Great Value is less present in categories such as clothing and electronics. Shoppers should weigh niche flavor or dietary needs against broader product availability and price when choosing between bettergoods and Great Value.
Walmart's new in-house brand, bettergoods, debuted in the spring of 2024. Though it joined other Walmart brands like Marketside and Great Value, bettergoods strove to fulfill a few niche roles at the popular superstore with its highly curated product range. Namely, this brand is designed to cater to those who are craving worldly flavors, as well as those with specific dietary requirements and preferences.
In the cleaning section, there are paper towels, toilet bowl cleaners, sponges, dish soap, and dusters. A few aisles over, you'll find toilet paper, facial tissues, and flushable wet wipes. Then, of course, the grocery department is brimming with shelf-stable goods like crackers, pastas, peanut butter, and canned fruits, as well as refrigerated and frozen items like ready-to-heat meals, a wide variety of yogurts, and numerous kinds of cheese.
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