Summer grilling trends show a shift towards healthier options, primarily driven by younger consumers prioritizing wellness. High-quality, lean red meat has become central to this transformation, with a significant number of consumers (78%) expecting to grill steak at similar rates or more than last year. Key purchasing factors include high protein content, portion control, and clean ingredients. Retail patterns indicate that consumers are increasingly seeking nutritious, convenient options, as evidenced by rising sales for brands like Pre Brands.
This summer's backyard BBQs have evolved from indulgent meals to an intentional way to provide nourishment without abandoning health goals, driven by younger consumers and their wellness-forward eating habits.
A recent study shows that 78% of consumers expect to grill steak as much or more this summer compared to last year, with more than 75% prioritizing high protein content.
Consuming high-quality, lean red meat has become mainstream behavior, impacting retail trends, as 57% of grillers regularly seek out lean red meat for nutrition.
Pre Brands has seen a 50% year-over-year increase in sales, indicating a growing appetite for high-quality protein as grilling preferences align with health-conscious choices.
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