On Wednesday, the French parliament passed new legislation aimed at curbing unsolicited telemarketing calls, mandating companies to prove they have obtained express consent from individuals before making any sales calls. This decision follows widespread public dissatisfaction, revealed by a recent survey showing that 97 percent of respondents find such calls irritating. With these regulations set to take effect in August 2026, lawmakers aim to protect vulnerable populations, including the elderly, from persistent harassment and potential fraud emerging from telemarketing scams.
The law will require companies to prove consent for calls, targeting unsolicited telemarketing effectively and protecting consumers from potential fraud while respecting their privacy.
The legislation reflects a growing concern among lawmakers regarding the high volume of cold calls and the vulnerabilities of consumers, especially the elderly.
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