French President Emmanuel Macron has embraced the use of AI-generated deepfake videos to promote the upcoming AI Action Summit in Paris. By reacting humorously to deepfake montages of himself in various media, Macron acknowledges their popularity on social media while also addressing their implications. He emphasizes the potential benefits of artificial intelligence for major societal areas and insists that Europe must navigate its development carefully amidst normalization concerns, with experts warning against potential misinformation risks associated with deepfake technologies.
In the trending video, Macron humorously engages with deepfake technologies, highlighting concerns while also illustrating the entertainment and societal relevance of AI advancements.
Macron acknowledges deepfakes as both a source of amusement and a potential concern for disinformation, urging Europe to lead in ethical AI development.
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