"Gen Z concertgoers are even more willing to spend big when it comes to seeing their favorite artists. A Cash App survey found that Gen Z spent an average of $2,100 on concert tickets over the past two years, with 75% willing to pay premium resale prices for live shows."
"Lindsay Bryan-Podvin, LMSW, Cash App's Financial Therapist, states, 'Gen Z's 'do it for the plot' approach to life may be eclipsing the Millennial YOLO when it comes to spending on music-centric experiences.'"
"About 19% of Gen Z respondents admitted to paying more than they can afford for concert tickets, indicating a significant trend in overspending despite economic pressures."
"While saving for a house might feel out of reach, a weekend festival is doable. I love that they're spending in line with their values like community, experiences, and memory-making."
Amid recession fears, the live concert and entertainment sector remains resilient as consumers, particularly Gen Z, show an eagerness to spend on experiences. A significant 60% of Coachella attendees opted for payment plans due to rising ticket prices, averaging $135.92 in 2024. Studies reveal that Gen Z spent an average of $2,100 on tickets over two years, with many prioritizing these costs over savings. Financial expert Lindsay Bryan-Podvin highlights changing spending behaviors, emphasizing the value young people place on experiences despite the financial strain.
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