With billions in funding at stake, universities are engaging lobbying firms to protect federal support and illustrate the public value of higher education. While external experts can help, they aren't sustainable for all research institutions. Instead, alumni, numbering around 72 million with college degrees, offer a meaningful avenue for advocacy. Their firsthand experiences highlight the positive impacts of education, and if effectively engaged, they can boost advocacy efforts significantly. Alumni donors, while valuable, must receive transparent information about funding changes to better advocate their universities' needs.
In crisis situations, universities must prioritize communication with on-campus constituents before reaching out to external allies.
Alumni, holding degrees, can amplify university advocacy efforts and provide critical insights into the value of higher education.
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