In the aftermath of significant losses in Florida's special elections, focus has shifted to the fundraising efforts led by 23-year-old Jackson McMillan of Key Lime Strategies. McMillan's firm helped raise $25 million for Democratic nominees, attracting criticism for its 25% fee on profits. Despite the backlash, McMillan defended his approach, attributing his firm's success to their unique narrative strategies inspired by their shared passion for Dungeons & Dragons, which he believes gives them an edge over competitors.
Much of the focus is on his unusual fee structure, which one top party official excoriated in a cease-and-desist letter as exorbitant.
A lot of the people who are critiquing me online are mad that it wasn't them... which he said put a scare into Republicans.
We run Dungeons & Dragons games. So we weave narratives and tales. It's like our biggest hobby.
We've built a juggernaut... and injected real money into long-neglected corners of a rightward-drifting state.
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