"Shortly after she assumed the role in January 2025, the Trump administration announced a federal funding freeze. Yentel didn't wait for a news release to get approved before speaking out. Late on a Monday evening she opened LinkedIn, and within hours, her tens of thousands of followers were watching her serve as the sector's de facto ambassador - interpreting the chaos and rallying a counter response."
""This is a new challenge for leaders that people even five or 10 years ago didn't have to think about. Your personal brand a decade ago could have meant being highlighted in news articles. But you didn't have to run your own social media accounts. You didn't have to make videos. You didn't have to be constantly yapping on the internet.""
Nonprofit CEOs face many competing demands and often deprioritize attention and visibility. Few leaders proactively cultivate public profiles, making visible CEOs rare. Diane Yentel acted rapidly after a federal funding freeze, posting on LinkedIn and mobilizing tens of thousands of followers, later earning recognition as Influencer of the Year. Most leaders feel overwhelmed and uncertain about whether to prioritize public visibility. Modern leadership requires managing personal brands and producing social media content, video, and frequent online engagement. Limited CEO visibility reduces organizational brand awareness and likely contributes to declining philanthropic support when visibility is not strategically pursued.
Read at Chronicle of Philanthropy
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