#personal-branding

#personal-branding

If you've been on TikTok lately, you've probably seen RushTok. Every summer sorority recruitment clips of fully coordinated outfits, chants, and behind the scenes drama take over our feeds. Beyond the sparkly dresses and get ready with me videos, RushTok highlights something way bigger: The power of personal branding.

Victoria Beckham the documentary is as immaculately groomed, polished and controlled as Victoria Beckham the person. It is a puff piece for her, for husband David, her beauty line and, above all, her fashion business. It charts her evolution from stagestruck child and teenager (You got a callback for Starlight Express! mum Jackie recalls proudly), to Spice Girl, to most famous of the England football team's WAGs, to increasingly successful fashion designer and businesswoman.

I knew at that moment this guru could not "authentically" understand, or refused to understand, what I knew in my heart: Your personal image is real power. It's not fluff, and it's not theatrics. It's a form of truth-the very first people see and feel about you, long before ever glancing at the bio or hearing the pitch. My evolving image, as I've spent a long time defining for myself, it's not a façade. It's what I embody at my most authentic, aligned and best. It's my essence, converted into purpose.

Bronwyn Newport believes that if you dress for the part, it will come. "The right event comes my way when I have the right outfit," the Real Housewives of Salt Lake City star says, en route to an appointment with Christian Siriano. Fortunately, between the fashion week circuit and her press appearances for RHOSLC's newly premiered Season 6 - including a stop by Watch What Happens Live planned for tonight - Newport has no shortage of opportunities to get dolled up these days.

Leonardo DiCaprio's early struggles in Hollywood are the stuff of legend, but a newly resurfaced story offers fresh insight into the industry's long history of gatekeeping and cultural bias. During a recent appearance on the New Heights podcast with Jason and Travis Kelce, DiCaprio-one of Hollywood's most bankable stars-revealed he couldn't get an agent for a long time, but when he finally got one, his first agent advised him he wouldn't succeed in show business due to his real name. The agent suggested he adopt the stage name "Lenny Williams," saying "your name is too ethnic" and telling a then-13-year-old DiCaprio, "you're never going to be hired."

Without it, then I feel like I'm missing something,

When I saw a man walking down Prince Street in canary yellow pants, a bright blue Aviator Nation sweatshirt, custom sneakers, and a hat that said "GOAT," I knew my wait was over. I was meeting up with Dan Ives, who isn't just a well-known tech analyst and major Tesla bull, but also something of a fashion icon. CNBC is used to guys in Brooks Brothers,but when Ives is on, it's Lilly Pulitzer blazers and lots of hot pink.

For Millennials and Gen Z, the digital-native generations, this reality hits even harder. You grew up online, and your digital footprint likely began forming in your teens-or earlier. But here's the truth: your online presence matters long before you're applying for that dream job, launching a startup, or becoming a thought leader. It's not just about damage control anymore; it's about intentional reputation building. And that's exactly where Dignified Online, a leading firm specializing in Personal Online Reputation Management, comes in.

"Why should they choose you to either talk at conferences or talk on a webinar and, from the patient standpoint, why should they trust you with their family?" Kemp, an account manager with Marketing4ECPs, said in this Healio video. "It's OK to talk about yourself online, making sure you're focused on the key elements of what makes you unique and different."

It's been a quiet summer for America's Age Gap Couple, Jordon Hudson and Bill Belichick. After a springtime marked by their bizarre CBS morning sit-down interview, it looks like Jordon spent the summer months as many 24-year-olds are wont to: posting perfect vacation photos at various seaside destinations. But last week, after an old photo of herself blowing a kiss to commemorate the kick-off of college football season, Hudson shook off the indulgent listlessness of summer and got back to business.

LinkedIn is your online resume, your professional network hub, job board, and place to showcase your professional brand. When used effectively, it's a powerful tool that can open doors you didn't even know existed. Here are 20 strategies for leveraging LinkedIn to be seen and remembered by the right people and position yourself for the career opportunities of your dreams. Ask previous employers and colleagues for recommendations that you can add to your profile as endorsements.

With the unveiling of the enchanting Casina Cinquepozzi, a lovingly restored estate in Puglia, multi-hyphenate Thelma West added the role of hotelier to her activities as a jewelry designer and gemologist. Known for bold diamond creations worn by the likes of Rihanna, West has extended her vision into luxury hospitality. On Instagram, her world comes alive, blending jewelry design, gem-sourcing trips, and travel into one coherent narrative.

ChatGPT needs to know your writing style and vibe. Without that, there's no personality to your posts. They'll read like anyone could have written them.

A strong personal brand showcases your unique identity, tells your story, and draws the right opportunities to your career or business. It helps you build trust and attract the right opportunities.

The shift toward AI-powered search tools like ChatGPT and Perplexity AI is transforming how people access information, impacting traditional business visibility strategies.

Many leaders can fail to recognize the very traits that others deeply appreciate. Skills like critical thinking, problem solving, or strategic insight can feel so effortless that we don't notice them in ourselves.

Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.

Most people believe they need a better dating profile, but what they actually need is an audit of their lifestyle to ascertain how true their profile can be.