Weeks after raising $100M, investors pump another $180M into hot Indian startup MoEngage | TechCrunch

"MoEngage, a customer engagement platform used by consumer brands across 75 countries, has raised $180 million in a Series F follow-on round just over a month after securing $100 million, with a majority of the latest funding providing liquidity to investors and employees through secondary transactions. In the latest raise, about $123 million was secondary, including a $15 million employee tender that provided liquidity to 259 current and former employees, while the remaining $57 million was raised as primary capital and went into the business."

"The deal valued MoEngage at "well over" $900 million post-money, per a person close to the deal, who added that the startup was tracking toward $100 million in annualised recurring revenue this year. MoEngage did not disclose these figures. MoEngage plans to use the fresh capital to invest further in its Merlin AI suite and expand its use of AI agents to improve decision-making and efficiency for marketing teams, said Raviteja Dodda (pictured above), co-founder and chief executive, in an interview."

"The startup is also pushing deeper into product and engineering teams by bundling its analytics and transactional messaging tools into a broader offering, a move it expects to lift average contract values and expand its addressable market. "When you look at customer engagement, it is not necessarily focused on marketing teams. There are product and engineering teams, which also focus on how to make sense of customer behavior and data," Dodda said."

MoEngage raised $180 million in a Series F follow-on round a month after securing $100 million, with about $123 million as secondary liquidity and $57 million as primary capital into the business. The secondary included a $15 million employee tender that provided liquidity to 259 current and former employees. The round was led by ChrysCapital and Dragon Funds with participation from Schroders Capital, TR Capital and B Capital, while early backers sold shares. The company was valued well over $900 million post-money and was tracking toward $100 million in annualised recurring revenue. MoEngage will invest in its Merlin AI suite, expand AI agents, bundle analytics with transactional messaging to lift contract values, and pursue strategic acquisitions in the U.S. and Europe.

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