#customer-engagement

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Marketing
fromModern Retail
2 days ago

Moving on from 'reach without resonance': Modern Retail's Marketing Summit defines new industry directives

Engaging Gen Z requires inviting them to participate in brand marketing rather than just broadcasting messages.
Marketing tech
fromHubspot
4 days ago

How we Grow with Agent-first GTM

HubSpot transformed its go-to-market model using AI, significantly increasing customer engagement and lead generation.
#social-media
#marketing
Marketing tech
fromThedrum
4 days ago

What to Expect From the Marketing in the Near Future

Technological advancements like VR and AR are transforming marketing by enhancing customer engagement and optimizing user experiences.
Online marketing
fromInc
2 weeks ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
fromThe Drum
2 weeks ago
Marketing

From strategy to storytelling with Gabrielle Boko, CMO @ NetApp

Marketers must prioritize customer engagement and storytelling amidst digital transformation challenges.
Marketing
fromMarTech
3 weeks ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromThedrum
4 days ago

What to Expect From the Marketing in the Near Future

Technological advancements like VR and AR are transforming marketing by enhancing customer engagement and optimizing user experiences.
Online marketing
fromInc
2 weeks ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing
fromThe Drum
2 weeks ago

From strategy to storytelling with Gabrielle Boko, CMO @ NetApp

Marketers must prioritize customer engagement and storytelling amidst digital transformation challenges.
Marketing
fromMarTech
3 weeks ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
#small-business
Startup companies
fromInc
5 days ago

How POV Beauty Turned Social Media Into a Growth Engine

Small businesses should focus on trust and understanding customer engagement rather than traditional marketing strategies for growth.
Marketing
fromThedrum
1 week ago

Why small is the new big

Small businesses represent a significant market opportunity, but brands struggle to connect effectively with them.
Startup companies
fromInc
5 days ago

How POV Beauty Turned Social Media Into a Growth Engine

Small businesses should focus on trust and understanding customer engagement rather than traditional marketing strategies for growth.
Marketing
fromThedrum
1 week ago

Why small is the new big

Small businesses represent a significant market opportunity, but brands struggle to connect effectively with them.
Marketing tech
fromAdExchanger
5 days ago

Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots | AdExchanger

AI-powered shopping agents are transforming advertising by allowing brands to create custom agents for real-time customer engagement.
Marketing tech
fromThedrum
6 days ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.
Marketing
fromThedrum
1 week ago

Building a successful e-commerce business in 12 months, fuelled by gamification

Gamification significantly enhances e-commerce performance by improving customer engagement and conversion rates for brands like Ecooking.
Deliverability
fromThedrum
1 week ago

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.
#ai
Growth hacking
fromInc
1 week ago

AI Is Changing Growth, but These 5 Strategies Still Win

Effective growth strategies can be enhanced with AI and leveraging existing customer bases is crucial for rapid growth.
Marketing tech
fromAdExchanger
1 week ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromresund Startups
1 week ago

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.
Growth hacking
fromInc
1 week ago

AI Is Changing Growth, but These 5 Strategies Still Win

Effective growth strategies can be enhanced with AI and leveraging existing customer bases is crucial for rapid growth.
Marketing tech
fromAdExchanger
1 week ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromresund Startups
1 week ago

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.
Marketing tech
fromMarTech
1 week ago

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.
Apple
fromFast Company
1 week ago

Tim Cook reveals the first thing he did as CEO every day. It's a leadership habit everyone should steal

Tim Cook emphasizes the importance of reading customer emails to build trust and engagement as he transitions to executive chairman of Apple.
Online marketing
fromThedrum
1 week ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
#pandora
Marketing
fromThedrum
1 week ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing
fromThedrum
1 week ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.
Marketing
fromThedrum
1 week ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing
fromThedrum
1 week ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.
Marketing tech
fromThedrum
1 week ago

Kiko increases store visits by 165% with S4M

S4M helps brands increase store visits through tailored advertising that targets local customers at every step of their journey.
Marketing tech
fromAmazon Web Services
2 weeks ago

From hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services

AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.
Online learning
fromEntrepreneur
2 weeks ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Marketing tech
fromThe Motley Fool
2 weeks ago

T-Mobile (TMUS) Q4 2024 Earnings Call Transcript | The Motley Fool

Postpaid phone net additions reached 903,000 in Q4, marking industry leadership and strong customer engagement.
Exercise
fromBusiness Matters
2 weeks ago

Why Every Fitness-Related Business Needs a Fitness App

The fitness industry must adopt mobile solutions to remain competitive and meet the growing demand for personalized digital fitness experiences.
Business intelligence
fromThe Verge
2 weeks ago

OpenAI executive sends internal memo: 'The market is as competitive as I have ever seen it'

Customers seek deeper insights into AI roadmaps and demand systems that integrate seamlessly into their workflows.
Marketing
fromThedrum
2 weeks ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing
fromModern Retail
2 weeks ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
fromTearsheet
2 weeks ago

Consumer banking is back in focus - and looks nothing like 2019 - Tearsheet

Leading US banks are not just going digital; they are realizing that digital savings and loans alone do not ensure sustained engagement or profitability. These services must connect to the banks' core strengths: trust, scale, and long-term financial relationships.
Business
Marketing
fromInc
3 weeks ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
Marketing tech
fromHubspot
in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.
Marketing tech
fromMarTech
3 weeks ago

How marketing leaders are getting unstuck from Salesforce | MarTech

Brands are migrating from Salesforce Marketing Cloud to modern engagement architectures for better speed, flexibility, and innovation.
fromThe Mercury News
3 weeks ago

San Jose: Starbucks closes another downtown coffeehouse

Starbucks has closed its downtown San Jose shop at 150 S. First St., following the closure of another location at San Pedro Square a year prior.
Coffee
fromInc
3 weeks ago

This AI Startup Gives Customers Spoons Instead of Swag. It's a Marketing Lesson Any Founder Can Steal

Denton's first rule: "Make it different, but relevant." The more unusual your swag is, the more likely people will remember it, want it, and share it online.
Graphic design
#email-marketing
Deliverability
fromAWeber
3 weeks ago

Email Marketing for Small Businesses: The Complete 2026 Guide

Email marketing is a crucial, effective channel for small businesses, offering direct communication and high returns on investment.
Deliverability
fromEntrepreneur
4 weeks ago

AI Is Now Deciding Which Emails Get Seen. Here's How to Stay in the Inbox in the Gemini Era

Email remains a dominant communication tool, but AI is changing how messages are prioritized and seen in inboxes.
Deliverability
fromEntrepreneur
1 month ago

5 Proven Tips for Writing Emails That Actually Convert

Effective email marketing requires concise subject lines, brief content, clear calls to action, and the use of testimonials for credibility.
fromForbes
5 months ago
Online marketing

15 Innovative Email Marketing Ideas (And When And How To Use Them)

Email marketing succeeds through originality, authenticity, surprise, and engaging formats like one-question emails, post-purchase education, and meaningful thank-you messages.
fromMarTech
6 months ago
Marketing tech

Your apps and social channels depend on email more than you think | MarTech

Email remains the universal, permission-based digital channel that complements apps and social and should not be deprioritized during Q4 budget planning.
Deliverability
fromAWeber
3 weeks ago

Email Marketing for Small Businesses: The Complete 2026 Guide

Email marketing is a crucial, effective channel for small businesses, offering direct communication and high returns on investment.
Deliverability
fromEntrepreneur
4 weeks ago

AI Is Now Deciding Which Emails Get Seen. Here's How to Stay in the Inbox in the Gemini Era

Email remains a dominant communication tool, but AI is changing how messages are prioritized and seen in inboxes.
Deliverability
fromEntrepreneur
1 month ago

5 Proven Tips for Writing Emails That Actually Convert

Effective email marketing requires concise subject lines, brief content, clear calls to action, and the use of testimonials for credibility.
Artificial intelligence
fromDigiday
3 weeks ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromPhocuswire
in 1 month

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.
fromwww.housingwire.com
1 month ago

REMAX Advantage uses AI to cover missed calls and train agents

Remi engages with lead calls, answering questions about property specifications and services, acting as a safety net for missed calls and reviving databases for outreach.
Real estate
#burger-king
Berlin food
fromTasting Table
1 month ago

I Tried The Peppercorn BLT Whopper, And I'm Glad Burger King Still Lets Us Have Our Way - Tasting Table

Burger King allows customers to influence its menu through the Whopper By You campaign, resulting in new limited-time offerings like the Peppercorn BLT Whopper.
Berlin food
fromTasting Table
1 month ago

I Tried The Peppercorn BLT Whopper, And I'm Glad Burger King Still Lets Us Have Our Way - Tasting Table

Burger King allows customers to influence its menu through the Whopper By You campaign, resulting in new limited-time offerings like the Peppercorn BLT Whopper.
Growth hacking
fromMiami Herald
1 month ago

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.
Social media marketing
fromInc
1 month ago

Why Most Founder Brands Fail-and How to Build One That Actually Drives Sales

Building a founder brand requires creating content for potential customers, not for personal validation or peer engagement.
E-Commerce
fromFortune
1 month ago

Macy's just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more | Fortune

Macy's launched the 'Ask Macy's' AI chatbot, significantly increasing customer spending and aiming to revitalize sales after years of decline.
#google-business-profiles
UX design
fromMedium
1 month ago

The paradox of precision

Optimizing user experiences can lead to efficiency but may strip away the unique character that makes products memorable.
Apple
fromMobile World Live
1 month ago

Apple unveils platform allowing advertising on Maps

Apple introduced a unified platform, Apple Business, to enhance device management, operations, and customer engagement, launching on April 14 in over 200 regions.
Business
fromTheStreet
1 month ago

Five Below stock jumps, but key customer challenge emerges

Five Below exceeded Q4 earnings expectations with strong sales and broad customer growth, reporting adjusted earnings of $4.31 per share.
Austin
fromFast Company
1 month ago

This brand broke the biggest rule of e-commerce-and made customers 3.5x more valuable

Huckberry prioritizes customer engagement and community building over immediate sales, leading to higher customer lifetime value.
E-Commerce
fromDigiday
1 month ago

Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio

Livestreaming significantly boosts sales and enhances customer engagement for Parker Thatch's luxury handbag brand.
Deliverability
fromMarTech
1 month ago

Email personalization has an overuse problem | MarTech

Excessive personalization in email marketing can feel intrusive and create consumer fatigue; strategic, selective use of personalization builds greater trust than ubiquitous customization.
#podcast-marketing
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Podcast
fromThedrum
1 month ago

How to Produce a Break-Through Podcast for Your Brand

Podcasts reach 144 million U.S. monthly listeners by 2026, with 43% of decision-makers consuming thought leadership via podcasts, making them essential for brand strategy despite quality concerns in the market.
Growth hacking
fromBusiness Matters
1 month ago

Trig, Inc.: Turning Grit Into a Leadership-Driven Business

Trig, Inc. identified a market gap where major brands needed face-to-face customer engagement and built a sales organization around real conversations and trust-building rather than quick transactions.
#ai-agents
fromTearsheet
5 months ago
Artificial intelligence

Banks or Pipes: Where financial institutions go when agents take over - Tearsheet

fromTearsheet
5 months ago
Artificial intelligence

Banks or Pipes: Where financial institutions go when agents take over - Tearsheet

fromThedrum
1 month ago
Deliverability

Marketing is the car, marketing automation is the engine.

Marketing automation aligns sales and marketing, improves productivity, and optimizes customer journeys through strategic content delivery and personalization rather than mass email blasting.
Chicago Cubs
fromBleacher Nation
1 month ago

The St. Louis Cardinals Probably Can't Show You Winning Baseball, But They Can Stuff You Full of Food - Bleacher Nation

The St. Louis Cardinals are implementing affordable ticket options with unlimited concessions while undergoing a necessary rebuild, prioritizing fan experience alongside competitive restructuring.
Social media marketing
fromEntrepreneur
2 months ago

3 Website Pages That Turn Visitors into Loyal Customers

Websites are crucial again; enhance engagement by adding FAQ sections, showcasing your team, and providing comprehensive information to reduce visitor reliance on social media.
#social-media-marketing
Social media marketing
fromTasting Table
2 months ago

The First Fast Food Chain To Truly Master Social Media - Tasting Table

Wendy's pioneered innovative social media engagement through witty, sarcastic interactions that established it as the industry leader in online brand personality and customer connection.
Social media marketing
fromTasting Table
2 months ago

The First Fast Food Chain To Truly Master Social Media - Tasting Table

Wendy's pioneered innovative social media engagement through witty, sarcastic interactions that established it as the industry leader in online brand personality and customer connection.
Marketing tech
fromMarTech
2 months ago

SAP evolves Emarsys into a full-blown engagement cloud | MarTech

SAP rebrands Emarsys to SAP Engagement Cloud to extend engagement beyond marketing into enterprise-wide orchestration with native operational data access and governance.
fromFortune
2 months ago

Exclusive: Badge raises $17 million to chase the next era of digital wallets | Fortune

"The future of the wallet is very different than it is today, as it's becoming a much more dynamic surface," said Eric Senn, CEO and cofounder of digital wallet development startup Badge. He pointed to Apple's new ticket interface as an example-not just a ticket but a portal to merch, food ordering, and venue maps. To Senn, it's part of a larger shift: the wallet becoming a core layer of the iOS and Android ecosystem, not just a feature tucked inside it.
Mobile UX
fromForbes
2 months ago

By Year's End, 4 In 5 Small Businesses Will Use AI Marketing Tools

By the end of 2026, more than 80% of small businesses will be using artificial intelligence for marketing. That's the picture emerging from Constant Contact's Q1 2026 Small Business Now report, which surveyed over 1,500 SMB owners across five countries. The numbers tell the story: 54% of small businesses already use AI marketing tools, and another 27% plan to start this year. In a single calendar year, AI will go from a slight majority to near-universal adoption among small businesses.
Marketing tech
Marketing
fromHubspot
in 4 weeks

Adaptive marketing: Proven strategies for growing companies

Adaptive marketing continuously adjusts digital campaigns using real-time signals and data-driven tools to personalize offers, boost engagement, and improve revenue.
E-Commerce
fromEntrepreneur
2 months ago

Retailers Are Having an Identity Crisis - Here Is the Business Solution

Retail success requires experiential strategies—gamification, social shopping, and education—to transform passive online buyers into engaged participants and boost visits and sales.
fromDigiday
2 months ago

How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

The bath and body care brand, which boasts 3 million followers across TikTok and Instagram, has spent the past year using an AI-powered community management tool to analyze comments, direct messages and other social interactions across its channels. What began as a way to respond faster to customers has evolved into a broader system for identifying product demand, measuring sentiment around launches and informing innovation decisions.
Marketing tech
fromForbes
3 months ago

How To Engage Customers With Fresh, Immersive Marketing Experiences

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Marketing
Marketing tech
fromwww.housingwire.com
3 months ago

Beyond the database: Why 1:1 AI is the new benchmark for authority and market share

AI-generated 1:1 newsletters replace generic mass-market blasts, significantly increasing borrower engagement and restoring borrower-lender relationships.
Artificial intelligence
fromZDNET
3 months ago

The enterprise lawn: Why data is the nutrient for autonomous business growth

A well-designed and maintained data ecosystem enables peak organizational performance by eliminating silos, ensuring data mobility, and preparing data for AI adoption.
fromTechCrunch
4 months ago

Weeks after raising $100M, investors pump another $180M into hot Indian startup MoEngage | TechCrunch

MoEngage, a customer engagement platform used by consumer brands across 75 countries, has raised $180 million in a Series F follow-on round just over a month after securing $100 million, with a majority of the latest funding providing liquidity to investors and employees through secondary transactions. In the latest raise, about $123 million was secondary, including a $15 million employee tender that provided liquidity to 259 current and former employees, while the remaining $57 million was raised as primary capital and went into the business.
Fundraising
fromAol
4 months ago

13 tips to turn your small business into a beloved brand

Spice company Diaspora Co. shares founder Sana Javeri Kadra's personal journey as a means to demonstrate its commitment to empowering South Asian spice farmers. Kadra grew up in Mumbai; as a young adult, she moved to California to pursue a career in food justice and began to reflect on the echoes of colonial exploitation in the contemporary spice trade. "I was slowly discovering that not much about that system had changed,
Marketing
fromVerticalResponse
5 months ago

Top 12 Holidays Ideas for Email Marketing You Should Try This Year

The holiday season is one of the most important times of the year for businesses looking to connect with their customers and boost sales. Holiday email marketing has become a cornerstone of any successful marketing strategy, especially as more shoppers turn to online shopping for convenience and variety. Well-crafted holiday email campaigns allow businesses to reach their target audience directly, share special offers, and build lasting brand loyalty.
Online marketing
Social media marketing
fromForbes
5 months ago

7 Ways Business Leaders Can Grow Their Personal Brand On LinkedIn

Business leaders should build a LinkedIn personal brand to increase customer connection, trust, and revenue by leveraging professional audiences and CEO visibility.
fromTechCrunch
5 months ago

How AI startups should be thinking about product-market fit | TechCrunch

Honestly, it just could not be more different from all the playbooks that we've all been taught in tech in the past,
Startup companies
fromFortune
5 months ago

Amazon says its AI shopping assistant Rufus is so effective it's on pace to pull in an extra $10 billion in sales | Fortune

"Rufus is expected to generate over $10 billion in annual incremental sales for us," Jassy said on the call. According to Jassy, 250 million shoppers have used Rufus this year, with monthly active users growing 140% year over year and interactions increasing 210%. Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those who don't use the assistant.
Artificial intelligence
E-Commerce
fromThe Drum
5 months ago

E-commerce wasn't working until livestreaming came along

Livestream shopping revitalizes e-commerce by offering interactive, humanized experiences that drive engagement and sales, with projected livestream revenue reaching $32bn and over 5% of e-commerce.
Growth hacking
fromFast Company
6 months ago

3 software building fundamentals your customers will love

Design products around connection, trust, and habitual engagement to make software an essential partner that drives long-term customer loyalty.
Marketing
fromForbes
6 months ago

Marketing In The Age Of Digital Distraction: Five Strategies To Capture Attention

Brands must capture attention quickly by delivering authentic, relevant, value-driven experiences that build trust and foster meaningful connections beyond fleeting digital interactions.
Marketing tech
fromForbes
7 months ago

Why AI Is The New Superpower For Small Businesses

AI adoption among small business owners is rapidly increasing, improving efficiency, competitiveness, customer engagement, and enabling automation of repetitive tasks.
fromBusiness Matters
7 months ago

From AI to Analytics: Key Technologies Transforming Business Growth and Engagement

In today's competitive business landscape, technology is no longer a support function; it is central to driving growth and strengthening customer engagement. Companies across industries are increasingly adopting digital tools to streamline operations, better understand their audiences, and create personalised experiences. From artificial intelligence and data analytics to blockchain, marketing automation, and cybersecurity, businesses are leveraging innovative solutions to expand and deepen connections with clients.
Artificial intelligence
Marketing tech
fromClickUp
7 months ago

WhatsApp Business Marketing: Reach & Convert Customers

WhatsApp marketing delivers high engagement, immediacy, and personalized two-way communication to reach opted-in customers with offers, updates, and automated workflows.
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