#customer-engagement

#customer-engagement

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.

MoEngage, a customer engagement platform used by consumer brands across 75 countries, has raised $180 million in a Series F follow-on round just over a month after securing $100 million, with a majority of the latest funding providing liquidity to investors and employees through secondary transactions. In the latest raise, about $123 million was secondary, including a $15 million employee tender that provided liquidity to 259 current and former employees, while the remaining $57 million was raised as primary capital and went into the business.

The holiday season is one of the most important times of the year for businesses looking to connect with their customers and boost sales. Holiday email marketing has become a cornerstone of any successful marketing strategy, especially as more shoppers turn to online shopping for convenience and variety. Well-crafted holiday email campaigns allow businesses to reach their target audience directly, share special offers, and build lasting brand loyalty.

Honestly, it just could not be more different from all the playbooks that we've all been taught in tech in the past,

"Rufus is expected to generate over $10 billion in annual incremental sales for us," Jassy said on the call. According to Jassy, 250 million shoppers have used Rufus this year, with monthly active users growing 140% year over year and interactions increasing 210%. Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those who don't use the assistant.

In today's competitive business landscape, technology is no longer a support function; it is central to driving growth and strengthening customer engagement. Companies across industries are increasingly adopting digital tools to streamline operations, better understand their audiences, and create personalised experiences. From artificial intelligence and data analytics to blockchain, marketing automation, and cybersecurity, businesses are leveraging innovative solutions to expand and deepen connections with clients.

In today's hypercompetitive business environment, sales remain the lifeblood of every corporate enterprise. Yet, despite its critical role, research reveals that a significant percentage of sales professionals are not adequately equipped to meet ever-evolving customer demands. This gap underscores the increasing importance of sales training as a structured approach to improving employee capability, enhancing customer engagement, and ultimately driving revenue growth.

If your inbox is full of conversations that go nowhere, you're building rapport for too long before you sell. The pain of staying polite is losing the sale to someone bolder, faster, and clearer.

Warby Parker has decided to discontinue its home try-on program, stating that it will focus on in-person and virtual try-on options instead.

Client portals serve as a secure, self-service interface allowing clients to access information, documents, and communications about services or projects, functioning like a 24/7 digital front desk.

"On average, independent restaurants make 3-5% profit margins, and that's on good days," McBride says. "You are getting into this business because you truly believe in hospitality."

Value-driven content naturally attracts leads without much convincing. When interacting with personalized tools like quizzes or calculators, users gain insights while building trust.

Many businesses lose potential customers simply because their sign-up forms are confusing, cluttered, or too long, or they cannot organize the queries and feedback efficiently.

AI is embedded in marketing strategies, supporting campaign performance, optimizing spend, and automating decision-making, with advanced teams integrating AI across data, media, and creative workflows.

AI-powered sales tools, particularly Generative Pre-trained Transformers (GPTs), enhance sales processes by refining pitches, personalizing outreach, and predicting customer needs, improving competitiveness.

Open-ended questions in sales invite prospects to share their needs, challenges, and preferences, fostering dialogue that leads to deeper insights and engagement.

Positive reviews can boost SEO as they indicate trustworthiness, a key metric that Google uses for ranking websites. They also communicate to potential customers that the brand is worth their investment.

The latest release features several enterprise-grade components to improve performance and maximize revenue at any scale, chief among them the addition of vector indexing for the efficient storing and retrieving of high-dimensional vector data.

To celebrate its 98th anniversary, 7-Eleven will hold Free Slurpee Day from 11 a.m. until 7 p.m., featuring small Slurpees and the popular flavor Mountain Dew Infinite Swirl.

In today's hyper-competitive marketplace, thought leadership has evolved from a marketing buzzword into a strategic business imperative. It's no longer enough to merely join the conversation - lasting advantage belongs to those who shape it.

By embedding its Rapid Rewards program into the NFL experience, Southwest built a loyalty strategy that extends well beyond the game.

In 2025, customers demand instant answers and consistent service. If your team leaves voicemails, others are closing deals with 24/7 intelligent outreach powered by AI.

Remark is leveraging thousands of human experts to assist users in real-time during their purchasing process, improving models with conversational data.

Interactive emails are essential in a competitive ecommerce landscape, transforming typical communications into engaging experiences that capture consumer interest in innovative ways.

"We have what we call the 'aha' moment, which is what happens when a customer steps into a pair of Kizik shoes... It's one of those 'wow' moments where people realize how our shoes work."