"Hunter Peterson proposed a crowdfunding initiative called 'Spirit 2.0: Owned by the People,' asking 20% of American adults to chip in for a Spirit fare."
"Within hours of launching the campaign, 36,000 'founding patrons' pledged nearly $23 million, causing his website to crash due to high traffic."
"Peterson recognized the complexities of relaunching an airline, stating, 'I know what I don't know,' and humorously sought assistance from aviation experts."
After Spirit Airlines canceled all flights and laid off 17,000 employees, a voice actor suggested crowdfunding to buy the airline. Hunter Peterson created a TikTok campaign called "Spirit 2.0: Owned by the People," where he asked 20% of American adults to contribute the price of a Spirit fare. Within hours, 36,000 people pledged nearly $23 million, although these were non-binding commitments. Peterson acknowledged the challenges of acquiring an airline and sought help from aviation professionals.
Read at TechCrunch
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