fromLondon On The Inside
2 hours agoCult Ice Cream Brand Soft & Swirly Is Going From Pop-Up to Permanent
Started by couple Farah and Sam in 2022, after Sam began making soft serve at Leila's Cafe where he was head chef, Soft & Swirly has been popping up across London at places like Rambutan, Netil Market and e5 Bakehouse. Over the years, the pair grew the brand from soft serve (they've done flavours like salted black sesame, malted milk & vanilla, watermelon & raspberry sorbet, and ginger & star anise) to include seasonal scoops, ice cream tubs, sundaes and pies.
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