Whirlpool partnered with OutKast's Big Boi to produce a limited-edition Front Load washer-dryer set that plays "So Fresh, So Clean" during a wash cycle. The collaboration promotes Whirlpool's new FreshFlowVent System and was announced via Instagram with marketing comments from Senior Brand Manager Morgan LaLonde. Big Boi endorsed the product, saying laundry will look, smell, and sound fresh, while André 3000 remains reportedly uninterested in an OutKast reunion. Whirlpool is giving away one machine with free installation; entrants must follow @WhirlpoolUSA on Instagram, like and comment with #whirlpoolsofresh, and tag friends before the deadline of Tuesday, September 23. Observers noted the campaign raises questions about music's commercialization.
Thanks to modern technological advancements, your fridge can preemptively order your favorite soda, and your garage door can be opened from the next town over. Now, your washing machine can host an OutKast concert right from your laundry room. OK, much like the promise of AI technologies, that's a little bit of a misnomer. And if you somehow hear "Bombs Over Baghdad" instead, you'd better run for the hills.
Whirlpool announced the unofficial washer of the "Player's Ball" in a recent Instagram post, with Senior Brand Manager Morgan LaLonde saying that "with a washer this fresh, it warranted the freshest collab." (The campaign is meant to help promote Whirlpool's new "FreshFlowVent System.") Meanwhile, Big Boi said he was "all in," adding that, "Now your laundry looks fresh, smells fresh, and even sounds fresh."
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