Breitling became the first luxury watch brand to sign a multi-year global partnership naming the company the official timepiece of the National Football League. The launch event in New York City featured Austin Butler, Eli Manning, and cultural tastemakers and introduced two NFL team-edition collections: the Chronomat Automatic GMT and the Endurance Pro, with versions for each of the league's 32 franchises. Breitling’s century-long heritage of innovation, durability, and craftsmanship aligns with the NFL’s cultural prominence and mass appeal. NFL executives described the deal as unlocking new value and setting a new standard, while Breitling leadership called it a defining moment.
Breitling has officially entered the record books as the first luxury watch brand to sign a global partnership with the National Football League. This multi-year agreement designates Breitling as the official timepiece partner of the NFL, marking a major cultural milestone. The collaboration is not only a first for the league but also a moment that brings together two institutions built on precision, performance, and passion.
The partnership was announced in New York City with a star-studded celebration featuring Breitling brand ambassador Austin Butler, NFL legend Eli Manning, and a roster of cultural tastemakers. The launch introduced fans to Breitling's two new NFL team-edition collections - the Chronomat Automatic GMT and the Endurance Pro - timepieces designed for each of the league's 32 franchises. The NFL Meets Swiss Watchmaking Heritage For more than a century, Breitling has stood for innovation, durability, and craftsmanship.
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