Fujifilm has made a significant impact in the digital camera market, particularly with its X100 series, which balances quality and cost amid rising smartphone camera capabilities. The recent introduction of the GFX100RF enhances this legacy by offering a larger sensor while maintaining the desired analogue aesthetic. This dual-series approach—X Series for smaller sensors and GFX for medium format—affirms Fujifilm's strategic positioning. The GFX100RF is set to attract both X100 fans and new customers seeking superior image resolution and quality without delving into pricier professional models.
For complete newcomers to Fujifilm, its cameras can be split into two camps, the X Series and GFX Series. These are divided by sensor size, so Fujifilm X Series cameras feature smaller APS-C sensors, while the GFX Series use larger medium format sensors.
The new GFX100RF is a no-brainer for Fujifilm. Capitalizing on the success of the X100 series makes perfect business sense and a higher resolution, more premium version of it is enough to give some fans sweaty palms.
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