Google Search's AI mode goes multimodal
Briefly

Google has maintained its dominance in the search engine market for decades, but the emergence of generative AI poses new challenges. In response, Google has launched its AI Mode, which functions like an AI chatbot to handle conversational search queries. Initially exclusive to Google One AI Premium users, interest led to its broader availability through Google Labs. Recent updates have integrated multimodal features using Google Lens, allowing users to upload images to augment their search experience. This advancement enables AI Mode to analyze images for context, enhancing the relevance and depth of search results.
Google's AI Mode revolutionizes search by providing conversational responses and multimodal capabilities, allowing users to engage through images and rich queries for enhanced accuracy.
Leveraging Google Lens, the AI Mode can interpret the full context of images, relating objects to each other to give users deeper and more informed search results.
By integrating its AI capabilities into user-friendly features, like the ability to snap photos and receive recommendations, Google redefines how users interact with search.
The rapid expansion of AI Mode accessibility from premium subscribers to all users via Google Labs marks a significant step towards democratizing advanced search technology.
Read at ZDNET
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