"Even more than the words the letters XPS are meant to represent (Extreme Performance Systems), over the last decade, Dell's signature laptop brand stood for excellent design, quality engineering and top notch performance. And it was precisely those laptops that landed the company at the top of nearly every best Windows laptop guide every year for the last decade. So to replace XPS with a generic tag like premium felt like a big step backwards."
"Premium means good, typically something much better than average. By putting that word in front of its top-tier systems, there's no way anyone could be confused about what kind of device they were buying, right? Take for example the Dell Premium 14, which was the new moniker for what was previously called the XPS 14. A laptop like that has to be decent."
Dell revived the XPS name at CES 2026 after previously replacing it with a 'Premium' label. XPS historically signaled excellent design, quality engineering, and top-tier performance, and its models regularly topped Windows laptop guides. The shift to a generic 'Premium' tag diluted the brand's cachet and failed to simplify Dell's product lineup as intended. Examples like the Dell Premium 14 illustrated how the new naming suggested adequacy rather than excellence. Restoring XPS aims to reclaim the brand's distinct identity and realign flagship consumer devices with the expectations set by prior XPS generations.
Read at Engadget
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