A software engineer, Stijn Spanhove, has experimented with smart augmented reality glasses that can block real-world advertisements. Using Snapchat's Spectacles and Google’s Gemini AI, advertisements can be visually obscured with a red rectangle when seen through the glasses. Although the technology is in its early stages and shows some lag in responsiveness, Spanhove envisions future developments that would allow users to customize what they see, overcoming earlier attempts to block ads in real life, such as a cumbersome helmet developed in 2015.
When you don a pair of the specs and look at a billboard, or even the label on a food container, a red rectangle pops up to block the offending visual clutter from your view.
Spanhove hopes to develop his app further, and the red block may be replaced with other images of the user's choosing.
The system still needs a little work. When you watch the specs in action, there's a momentary lag before the glasses pick up the presence of an ad and blocks it.
It's still early and experimental, but it's exciting to imagine a future where you control the physical content you see.
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