"Just 20 percent of punters who bought Samsung's 2025 flagship smartphone, the Galaxy S25 Ultra, cited AI as the main reason for their purchase. With this year's S26 models, the Korean giant hopes to improve that number. But the company also told The Register that customers' main "pain point" isn't AI performance - it's battery life."
"The S26 Ultra gets the most interesting addition, a "privacy display" that renders the screen impossible to read except from directly in front. Samsung told us this is possible because the phone's display uses a mix of narrow and wide pixels, and turning off the latter enables private viewing."
"Another new addition also has privacy implications. An improved scanning app uses AI to automagically remove creases on paper and retains its ability to perform optical character recognition. Samsung has improved the AI it offers as a personal organizer."
Samsung's 2025 Galaxy S25 Ultra saw only 20 percent of buyers cite AI as their primary purchase motivation, prompting the company to refocus its S26 lineup. Customer research identified battery life as the main pain point, yet only the base S26 model received a 300 mAh battery increase to 4,300 mAh. The S26 Ultra and S26+ rely on faster charging instead. The new models maintain premium design standards with bright displays in thinner, lighter packages. The S26 Ultra introduces a privacy display using mixed pixel technology that restricts screen visibility to direct viewing angles. Additional features include an improved AI-powered scanning app for document processing and enhanced personal organizer capabilities.
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