""They want products that support their health and wellness lives," Navarro told Business Insider."
""It's about really understanding today's consumer," Navarro said. "They're constantly on the move.""
"The shaker bottle is made for protein, which Navarro said is having "an incredible moment" based on his observations at the grocery store."
Stanley 1913 rose to prominence with its 40-ounce Quencher tumblers and viral limited-edition drops, including a high-demand Wicked collaboration at Target in 2024. The brand is expanding into wellness-focused accessories with the Vitalize line, which includes a tote, backpack, and shaker designed to carry Stanley cups and support on-the-go fitness routines. The bags include pockets and straps sized for Stanley cups. The shaker targets protein consumption amid rising consumer interest. Stanley aims to broaden appeal beyond social-media-driven hype through strategic partnerships, new products, and efforts to win over male customers.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]