#brand-strategy

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#marketing

The Great Collapse: Insights From The 2024 Forbes CMO Summit

The evolving marketing landscape requires brands to break down internal silos to create consistent consumer experiences.

Marketers have a new audience to worry about - large language models

Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.

AI influencers are here - but will they ever replace humans?

AI influencers offer creative opportunities but may struggle to match the authenticity of human influencers.

The rise of DGAF brands

Nutter Butter's recent TikTok campaign leveraged absurdist humor and unconventional marketing strategies, resulting in viral success and increased follower engagement.

Why weird works: How Jessica Walsh is breaking down bland

Successful brands must embrace their uniqueness rather than trying to please everyone to avoid being bland.

One of the Best Marketers On the Planet Could Be Ryan Reynolds. Or Maybe Red Bull?

Ryan Reynolds exemplifies innovative marketing strategies similar to Red Bull's, leveraging unique content and event sponsorships for brand visibility.

The Great Collapse: Insights From The 2024 Forbes CMO Summit

The evolving marketing landscape requires brands to break down internal silos to create consistent consumer experiences.

Marketers have a new audience to worry about - large language models

Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.

AI influencers are here - but will they ever replace humans?

AI influencers offer creative opportunities but may struggle to match the authenticity of human influencers.

The rise of DGAF brands

Nutter Butter's recent TikTok campaign leveraged absurdist humor and unconventional marketing strategies, resulting in viral success and increased follower engagement.

Why weird works: How Jessica Walsh is breaking down bland

Successful brands must embrace their uniqueness rather than trying to please everyone to avoid being bland.

One of the Best Marketers On the Planet Could Be Ryan Reynolds. Or Maybe Red Bull?

Ryan Reynolds exemplifies innovative marketing strategies similar to Red Bull's, leveraging unique content and event sponsorships for brand visibility.
moremarketing
#influencer-marketing

One new company's AI technology is making content go viral

The rise of AI-driven tools has transformed content creation into a strategic formula for success.

Agencies are trying to keep pace with influencer marketing's evolution

Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.
Brands are integrating influencer campaigns across varied media beyond social platforms.
Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.
Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.

How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkills

Influencer marketing is crucial for connecting with audiences and boosting brand growth.

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

Influencer marketing spending is on the rise, but larger influencers are prioritized over micro and nano influencers due to economic pressures.

Influencer marketing doesn't need more metrics - it needs more trust and collaboration between brands and influencers

Influencer marketing is crucial for brand strategy but faces challenges in measuring effectiveness and partnership dynamics.

Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October

Brands are increasingly linking beauty products to cultural moments.
Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.
Effective influencer strategies are crucial for brand engagement.

One new company's AI technology is making content go viral

The rise of AI-driven tools has transformed content creation into a strategic formula for success.

Agencies are trying to keep pace with influencer marketing's evolution

Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.
Brands are integrating influencer campaigns across varied media beyond social platforms.
Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.
Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.

How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkills

Influencer marketing is crucial for connecting with audiences and boosting brand growth.

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

Influencer marketing spending is on the rise, but larger influencers are prioritized over micro and nano influencers due to economic pressures.

Influencer marketing doesn't need more metrics - it needs more trust and collaboration between brands and influencers

Influencer marketing is crucial for brand strategy but faces challenges in measuring effectiveness and partnership dynamics.

Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October

Brands are increasingly linking beauty products to cultural moments.
Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.
Effective influencer strategies are crucial for brand engagement.
moreinfluencer-marketing
#social-media

How To Prepare Ahead Of A Potential TikTok Ban

Creators and brands must prepare for a potential TikTok ban by updating agreements and protecting their content and brand presence on other platforms.

7 powerful social media strategies driving business success

Social media mastery is crucial for business success, enabling companies to connect with global audiences.

The Companies that Have Left X/Twitter in 2022, 2023 and 2024

Many brands are departing X due to rising hostility and concerns over misinformation.
High-profile media companies like NPR and The Guardian are among the notable exits from X.

Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media

Marketers must prioritize creative development for social media to achieve effective reach and consumer insights.

Gardening, anyone? Cannabis brands get sneaky with their TikTok marketing

Cann uses youth slang like 'gardening' to market its cannabis products while adhering to social media guidelines.

Viral Marketing Moments: How To Create Irresistibly Shareable Content

Viral moments can transform brands overnight by captivating and engaging audiences.

How To Prepare Ahead Of A Potential TikTok Ban

Creators and brands must prepare for a potential TikTok ban by updating agreements and protecting their content and brand presence on other platforms.

7 powerful social media strategies driving business success

Social media mastery is crucial for business success, enabling companies to connect with global audiences.

The Companies that Have Left X/Twitter in 2022, 2023 and 2024

Many brands are departing X due to rising hostility and concerns over misinformation.
High-profile media companies like NPR and The Guardian are among the notable exits from X.

Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media

Marketers must prioritize creative development for social media to achieve effective reach and consumer insights.

Gardening, anyone? Cannabis brands get sneaky with their TikTok marketing

Cann uses youth slang like 'gardening' to market its cannabis products while adhering to social media guidelines.

Viral Marketing Moments: How To Create Irresistibly Shareable Content

Viral moments can transform brands overnight by captivating and engaging audiences.
moresocial-media
#retail-media

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside Brands

Home Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Studio Orange Shoots Slick Pics for Home Depot-Now It Hopes to Lure Outside Brands

Home Depot's rebranding of Retail Media+ to Orange Apron Media reflects its importance in revenue generation and customer engagement.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.
moreretail-media
#public-relations

SWS Honoree Catrice Armstrong influence and empowers in public relations

Catrice Armstrong emphasizes the importance of mentorship and resilience in empowering young Black women in leadership roles.

Sarah Mawji of Venture Strategies PR: Amplifying Voices, Elevating Brands - PORT/FOLIO.YVR

Venture Strategies PR empowers brands by providing tailored public relations solutions to amplify their impact.
The firm's comprehensive services manage all aspects of public and media relations, allowing clients to focus on business growth.

SWS Honoree Catrice Armstrong influence and empowers in public relations

Catrice Armstrong emphasizes the importance of mentorship and resilience in empowering young Black women in leadership roles.

Sarah Mawji of Venture Strategies PR: Amplifying Voices, Elevating Brands - PORT/FOLIO.YVR

Venture Strategies PR empowers brands by providing tailored public relations solutions to amplify their impact.
The firm's comprehensive services manage all aspects of public and media relations, allowing clients to focus on business growth.
morepublic-relations
#consumer-behavior

Brands selling on TikTok Shop must prepare for-not panic over-a TikTok ban

Brands need to prepare for potential TikTok ban by establishing a presence on other platforms and fostering consumer loyalty.

Why Inclusivity is No Longer Optional for Today's Brands | stupidDOPE

Inclusivity is now a core value for brands, driving success and consumer alignment in a diverse world.

Why Work Brands Are Stealing the Sneaker Industry's Marketing Tactics

Younger consumers are reshaping the boot industry by prioritizing comfort and innovation, compelling brands to adopt strategies from sneaker culture.

50 million people have stopped buying luxury brands like Dior and Burberry after 'broken promises' to customers

The luxury goods market is forecasted to slow down for the first time since 2009, with brands needing to adapt their strategies.

How search analytics can tailor messaging and maximize performance | MarTech

Brands must adapt to evolving digital behaviors and customer expectations to remain relevant in their marketing strategies.

This Is the Wrong Way to Talk to Your Customers Post-Election

Brands should avoid partisan post-election messaging and not assume all customers feel anxious.

Brands selling on TikTok Shop must prepare for-not panic over-a TikTok ban

Brands need to prepare for potential TikTok ban by establishing a presence on other platforms and fostering consumer loyalty.

Why Inclusivity is No Longer Optional for Today's Brands | stupidDOPE

Inclusivity is now a core value for brands, driving success and consumer alignment in a diverse world.

Why Work Brands Are Stealing the Sneaker Industry's Marketing Tactics

Younger consumers are reshaping the boot industry by prioritizing comfort and innovation, compelling brands to adopt strategies from sneaker culture.

50 million people have stopped buying luxury brands like Dior and Burberry after 'broken promises' to customers

The luxury goods market is forecasted to slow down for the first time since 2009, with brands needing to adapt their strategies.

How search analytics can tailor messaging and maximize performance | MarTech

Brands must adapt to evolving digital behaviors and customer expectations to remain relevant in their marketing strategies.

This Is the Wrong Way to Talk to Your Customers Post-Election

Brands should avoid partisan post-election messaging and not assume all customers feel anxious.
moreconsumer-behavior

Lingering Questions: What Marketing Masters Want to Ask Each Other

Innovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.
#advertising

As AI beds in, is brand strategy becoming (ironically) all the more human?

2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.

Political ad spending shifts regional CTV costs for brands | MarTech

Political advertising is overshadowing brand messaging during the holiday season.
CPMs have risen significantly in swing states due to political competition.
Brands are reallocating budgets towards non-swing states with lower advertising costs.

As AI beds in, is brand strategy becoming (ironically) all the more human?

2025 will see a revival of brand strategy and human creativity despite ongoing challenges in the marketing industry.

Political ad spending shifts regional CTV costs for brands | MarTech

Political advertising is overshadowing brand messaging during the holiday season.
CPMs have risen significantly in swing states due to political competition.
Brands are reallocating budgets towards non-swing states with lower advertising costs.
moreadvertising

Kellogg's reimagines the perfect brand mascot as a giant 3D kaiju in a surprising new ad

Kellogg's revitalizes its brand with a 3D animated campaign highlighting the importance of breakfast in personal routines, positioning it as the original breakfast choice.

Is This the End for GT Bicycles?

GT Bicycles is reportedly shutting down after attempting a comeback in Southern California.
GT plans to pause operations and focus on core strengths until 2025.
#consumer-engagement

Creators weigh content decisions and costs of election-driven marketing blackout

Brands and creators are pausing or adjusting content strategies around the upcoming U.S. presidential election.

DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshes

Brands are evolving their marketing strategies as they mature in a saturated direct-to-consumer market.

These 6 parent companies are stewarding some of our most iconic brands

Leading brands demonstrate strategic teamwork in enhancing consumer experiences and brand loyalty.
Technological innovations in the retail sector can significantly impact sales and consumer engagement.

Why brands like Bonobos are increasingly tapping Reddit for advertising

Bonobos successfully leveraged Reddit to resonate with new customers by providing fitting suit advice tailored for specific communities.

Creators weigh content decisions and costs of election-driven marketing blackout

Brands and creators are pausing or adjusting content strategies around the upcoming U.S. presidential election.

DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshes

Brands are evolving their marketing strategies as they mature in a saturated direct-to-consumer market.

These 6 parent companies are stewarding some of our most iconic brands

Leading brands demonstrate strategic teamwork in enhancing consumer experiences and brand loyalty.
Technological innovations in the retail sector can significantly impact sales and consumer engagement.

Why brands like Bonobos are increasingly tapping Reddit for advertising

Bonobos successfully leveraged Reddit to resonate with new customers by providing fitting suit advice tailored for specific communities.
moreconsumer-engagement

'Brand CEOs have to value CMOs as servant leaders'

Neil Barrie focuses on extracting brand insights to redefine identity, especially for tech companies.
#ai-in-marketing

This Marketing Exec Restructured His Job Around AI. Here's Why

TriNet's marketing strategy significantly evolved due to AI advancements, enhancing customer trust and content authority.

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

AI-driven decision-making is revolutionizing programmatic advertising efficiency and effectiveness.
Collaborative innovation between Amazon DSP and PMG is unlocking new brand potential.
Digital marketing fundamentals remain, but advancements in speed and accuracy are transforming execution.

This Marketing Exec Restructured His Job Around AI. Here's Why

TriNet's marketing strategy significantly evolved due to AI advancements, enhancing customer trust and content authority.

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

AI-driven decision-making is revolutionizing programmatic advertising efficiency and effectiveness.
Collaborative innovation between Amazon DSP and PMG is unlocking new brand potential.
Digital marketing fundamentals remain, but advancements in speed and accuracy are transforming execution.
moreai-in-marketing
#podcasting

PodcastOne Launches 'PodcastOne Pro' A Comprehensive Solution To Transform Brand Ideations - Podcaster News

PodcastOne Pro provides tailored podcast services to meet varied production needs, enabling brands to effectively connect with consumers.

Council Post: From Idea To Impact: How To Create A Standout Branded Podcast

Strategic creative development is essential for producing podcasts that engage audiences and align with brand narratives and goals.

PodcastOne Launches 'PodcastOne Pro' A Comprehensive Solution To Transform Brand Ideations - Podcaster News

PodcastOne Pro provides tailored podcast services to meet varied production needs, enabling brands to effectively connect with consumers.

Council Post: From Idea To Impact: How To Create A Standout Branded Podcast

Strategic creative development is essential for producing podcasts that engage audiences and align with brand narratives and goals.
morepodcasting
#jaguar

Jaguar's Rebrand Has An Even Tougher Foe: An EV War With China

Jaguar aims to strengthen its presence in China as part of its brand relaunch strategy.

Stunning or rubbish? Jaguar's new concept car divides opinion

Jaguar's new electric concept car aims to revive the brand by sparking debate and attracting new audiences amid slumping sales.

Jaguar's Rebrand Has An Even Tougher Foe: An EV War With China

Jaguar aims to strengthen its presence in China as part of its brand relaunch strategy.

Stunning or rubbish? Jaguar's new concept car divides opinion

Jaguar's new electric concept car aims to revive the brand by sparking debate and attracting new audiences amid slumping sales.
morejaguar

"PRRS Partners with Global Marketing Firm Cre8ion to Refresh its Presence in the Marketplace as the Leading Software Solution for Parking Operations"

PRRS partners with Cre8ion to redefine its brand as a comprehensive software solution provider for parking operations.
#digital-marketing

Report Looks at the Latest Trends and Challenges in Creator Marketing

Brands are increasingly investing in creator marketing, indicating a shift from traditional marketing strategies toward influencer collaborations.

Will AI search suck the personality out of your brand?

AI overviews in search engines are changing how users find information, impacting brand visibility and traffic significantly.

How Weird Fish ditched discounts, refreshed its image and won over younger consumers

Weird Fish's campaign succeeded by shifting focus from discounts to brand perception and inventory management during economic challenges.
Targeting a younger demographic was key to achieving a 30% increase in engagement and boosting average order value.

The advertiser's guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AI

Brands are leveraging generative AI to enhance ad creation efficiency, overcome creative resource challenges, and optimize campaigns.

Not On The High Street marketer on why you can't cut corners with brand advertising

Brand neglect leads to marketing failure; long-term success requires building emotional connections beyond mere transactions.

Hype Celebrates Multiple Awards for Best Launch and Brand Integration at the 14th Annual Lovie Awards

Hype received multiple awards for its innovative contributions to crypto brand strategies and launch campaigns, especially concerning the Taiko and Optimism projects.

Report Looks at the Latest Trends and Challenges in Creator Marketing

Brands are increasingly investing in creator marketing, indicating a shift from traditional marketing strategies toward influencer collaborations.

Will AI search suck the personality out of your brand?

AI overviews in search engines are changing how users find information, impacting brand visibility and traffic significantly.

How Weird Fish ditched discounts, refreshed its image and won over younger consumers

Weird Fish's campaign succeeded by shifting focus from discounts to brand perception and inventory management during economic challenges.
Targeting a younger demographic was key to achieving a 30% increase in engagement and boosting average order value.

The advertiser's guide to AI and creative transformation: Tactics for boosting bandwidth, output and optimization with generative AI

Brands are leveraging generative AI to enhance ad creation efficiency, overcome creative resource challenges, and optimize campaigns.

Not On The High Street marketer on why you can't cut corners with brand advertising

Brand neglect leads to marketing failure; long-term success requires building emotional connections beyond mere transactions.

Hype Celebrates Multiple Awards for Best Launch and Brand Integration at the 14th Annual Lovie Awards

Hype received multiple awards for its innovative contributions to crypto brand strategies and launch campaigns, especially concerning the Taiko and Optimism projects.
moredigital-marketing

Battle Royale at B2B World Fest: Is brand mightier than demand?

The debate at B2B World Fest highlighted the ongoing conflict between brand importance and demand generation in B2B marketing.

"People can't believe it was done for real": How we made Samsung's Micro Miracles

The fusion of traditional storytelling with cutting-edge motion design elevates brand narratives.

Prince Harry and Meghan Markle confirm separate solo events in NYC and LA

Prince Harry and Meghan Markle are attending separate events, reflecting their strategy to build individual brand identities.

Embarking on a New Era of Travel & Tourism Advertising with Invibes' Innovative Solutions - ExchangeWire.com

Invibes targets the travel sector with innovative ad solutions, enhancing brand visibility and purchase intent.

Council Post: Before Your Next Brand Launch, Look Inward To Make A Big External Impact

Internal launches are crucial for aligning employees with major brand changes and ensuring their engagement in the company's direction.
#leadership

Don't expect as many Starbucks deals this year under its new CEO

Starbucks is moving away from frequent discounts to enhance its premium brand image under CEO Brian Niccol.

Fazer Names Craig Bagno Head of Strategic Integration

Fazer has appointed Craig Bagno as head of strategic integration to enhance brand strategies through a proprietary approach known as 'de-positioning'.
Bagno's extensive experience from McCann and Coca-Cola positions him to significantly contribute to Fazer's growth.

Understanding Fran Horowitz, Abercrombie & Fitch Co.'s Unassuming Game Changer

Abercrombie & Fitch practices genuine customer-centricity by immersing in customer lifestyles and using feedback to drive strategies.

Don't expect as many Starbucks deals this year under its new CEO

Starbucks is moving away from frequent discounts to enhance its premium brand image under CEO Brian Niccol.

Fazer Names Craig Bagno Head of Strategic Integration

Fazer has appointed Craig Bagno as head of strategic integration to enhance brand strategies through a proprietary approach known as 'de-positioning'.
Bagno's extensive experience from McCann and Coca-Cola positions him to significantly contribute to Fazer's growth.

Understanding Fran Horowitz, Abercrombie & Fitch Co.'s Unassuming Game Changer

Abercrombie & Fitch practices genuine customer-centricity by immersing in customer lifestyles and using feedback to drive strategies.
moreleadership

Eileen Fisher targets millennials and Gen Z

Eileen Fisher brand embodies sustainable fashion but struggles to connect with younger shoppers due to limited marketing.

Louis Vuitton Opens a Temporary Store in Manhattan's Billionares' Row'

Louis Vuitton's temporary store exemplifies luxury and cultural significance through innovative design and culinary ventures.
#global-expansion

These Are the Top 200 Global Franchises | Entrepreneur

Franchising is a powerful method for brand growth both nationally and globally, despite the inherent challenges of international expansion.

Council Post: How To Use Your 'Foundations' To Get Your Brand International

Brands can achieve successful global expansion by establishing a strong foundation, clear objectives, and a unified strategy.

These Are the Top 200 Global Franchises | Entrepreneur

Franchising is a powerful method for brand growth both nationally and globally, despite the inherent challenges of international expansion.

Council Post: How To Use Your 'Foundations' To Get Your Brand International

Brands can achieve successful global expansion by establishing a strong foundation, clear objectives, and a unified strategy.
moreglobal-expansion

Infographic: The Rapid Rise and Fall of the Metaverse

The excitement about the metaverse has waned, highlighting the need for brands to adopt more practical, consumer-driven approaches.

The Problem With Travel Brand Marketing - And How To Fix It

Travel brands must reassess their communications strategies to adapt to the diminishing value of traditional media and prioritize effective marketing tactics.
from WWD
1 month ago

The Top 25 Brands That Held Gen Z's Attention in 2024

Brands that create cultural trends and utilize user-generated content are most favored by Gen Z in 2024.

How Amazon Music took on the voice of the fans

Amazon Music successfully engaged Gen Z by embracing niche subcultures and creating authentic, fan-driven content that resonates with young audiences.

Creating a Movement in Women's Leadership With Ilona Aman, CMO of Athleta

Ilona Aman emphasizes empowering women and girls through Athleta's mission, stressing the importance of investing in their confidence for future success.
#brand-identity

Why you need to adopt a 'fix and flex' approach to branding

Brand consistency can lead to creative complacency and constraints.
Using a mix of fixed and flexible assets fosters brand coherence and innovation.

Council Post: Maintaining Brand Voice: How Smaller Brands Can Stay True To Their Story

Essential for smaller brands to maintain identity and authenticity in partnerships with industry giants.
Establishing a strong brand identity is crucial before seeking partnerships.

Why you need to adopt a 'fix and flex' approach to branding

Brand consistency can lead to creative complacency and constraints.
Using a mix of fixed and flexible assets fosters brand coherence and innovation.

Council Post: Maintaining Brand Voice: How Smaller Brands Can Stay True To Their Story

Essential for smaller brands to maintain identity and authenticity in partnerships with industry giants.
Establishing a strong brand identity is crucial before seeking partnerships.
morebrand-identity

How Some Brands Are Lowering Customer Acquisition Costs

High customer acquisition costs hinder many companies from achieving profitability and growth.
Unique marketing strategies are essential for brands to break through consumer noise.
Get Joy's partnership with Dan Buettner illustrates effective trend-based marketing in a competitive industry.

Beyond the sandwich. Chick-fil-A launching app with animated shows, podcasts and more

Chick-fil-A is launching the Play app on Nov. 18, featuring family-friendly content including games, podcasts for kids, and original animated series.

UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues

UBS's 'House of Craft' initiative promotes artisanship in banking, particularly highlighting watchmaking as part of its repositioning strategy post-Credit Suisse acquisition.

Craft beer market pivots to meet consumer demand

Craft beer brands need to adapt to shifting consumer preferences for health and wellness while maintaining their loyal customer base.
from Social Media Today
2 months ago

Report Looks at the Latest Trends and Challenges in Creator Marketing

Brands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.

10 Facts You Should Know About Dunkin' Coffee Drinks - Tasting Table

Dunkin' has transformed from a donut shop to a coffee-centric brand with a focus on freshness and variety.

Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio

The importance of experiential marketing in enhancing brand connection with consumers is increasingly recognized by companies like Canva and Pinterest.
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