#brand-strategy

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#digital-marketing
Marketing tech
fromForbes
2 weeks ago

How To Drive Performance With An Integrated Digital Marketing Strategy

Digital marketing is essential for business success as it directly ties to corporate objectives and performance metrics.
Marketing tech
fromThe Drum
2 weeks ago

Why Merrell's digital marketing VP believes community is a brand's best tech play

Merrell is adapting its marketing strategy to promote outdoor activity while navigating economic and political challenges.
fromEntrepreneur
1 week ago
Social media marketing

How to Break Through Digital Noise With These 4 Creative Content Formats | Entrepreneur

fromEntrepreneur
1 day ago
Social media marketing

How Brands Can Master Bluesky and Capitalize on Its Growing Audience | Entrepreneur

Marketing tech
fromForbes
2 weeks ago

How To Drive Performance With An Integrated Digital Marketing Strategy

Digital marketing is essential for business success as it directly ties to corporate objectives and performance metrics.
Marketing tech
fromThe Drum
2 weeks ago

Why Merrell's digital marketing VP believes community is a brand's best tech play

Merrell is adapting its marketing strategy to promote outdoor activity while navigating economic and political challenges.
fromEntrepreneur
1 week ago
Social media marketing

How to Break Through Digital Noise With These 4 Creative Content Formats | Entrepreneur

fromEntrepreneur
1 day ago
Social media marketing

How Brands Can Master Bluesky and Capitalize on Its Growing Audience | Entrepreneur

more#digital-marketing
fromTasting Table
2 days ago

22 Discontinued Mountain Dew Flavors You Might Never See Again - Tasting Table

Mountain Dew has evolved from its humble beginnings as a whiskey mixer in the 1940s, thanks to Pepsi's marketing strategies and flavor innovation.
SF food
#influencer-marketing
Social media marketing
fromDigiday
2 months ago

Brands hire Gen X and boomer influencers as the 'power of the silver influencer' rises

Brands are increasingly recognizing the potential of silver influencers from Gen X and boomer generations for marketing efforts.
Social media marketing
fromEntrepreneur
2 months ago

Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand | Entrepreneur

Influencer marketing is accessible for small businesses and can begin with low-cost approaches like samples and conversation.
Marketing tech
fromThe Drum
2 weeks ago

From feed to street: why brands need to rethink influencer marketing

Influencer marketing is evolving to encompass various media formats beyond social platforms.
Brands are increasingly partnering with creators as integral parts of their marketing strategies.
Social media marketing
fromEntrepreneur
1 month ago

Why Micro-Influencers Are Beating Celebrities at Their Own Game | Entrepreneur

Micro-influencers are becoming more influential than mega-celebrities due to their authenticity and engagement with audiences.
Social media marketing
fromDigiday
2 months ago

Brands hire Gen X and boomer influencers as the 'power of the silver influencer' rises

Brands are increasingly recognizing the potential of silver influencers from Gen X and boomer generations for marketing efforts.
Social media marketing
fromEntrepreneur
2 months ago

Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand | Entrepreneur

Influencer marketing is accessible for small businesses and can begin with low-cost approaches like samples and conversation.
Marketing tech
fromThe Drum
2 weeks ago

From feed to street: why brands need to rethink influencer marketing

Influencer marketing is evolving to encompass various media formats beyond social platforms.
Brands are increasingly partnering with creators as integral parts of their marketing strategies.
Social media marketing
fromEntrepreneur
1 month ago

Why Micro-Influencers Are Beating Celebrities at Their Own Game | Entrepreneur

Micro-influencers are becoming more influential than mega-celebrities due to their authenticity and engagement with audiences.
more#influencer-marketing
fromRestaurant Dive
4 days ago

Chili's CMO on how 'culture pops' supercharge the chain's sales

As economic uncertainty persists and undermines consumer confidence, major restaurant brands have watched same-store sales growth flatten out or barely inch up, with Chili's being a notable exception.
Marketing tech
#marketing
Social media marketing
fromInc
2 months ago

Duolingo's Latest Stunt Reveals an Innovative Marketing Strategy

Duolingo's marketing stunt creatively transformed its mascot, creating significant media buzz and highlighting the power of unexpected storytelling in brand engagement.
Marketing tech
fromDigiday
2 months ago

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms

TikTok's future in the U.S. is uncertain, leading brands to reduce their usage and spending on the platform.
Marketing tech
fromEntrepreneur
2 months ago

Why Most Branding Advice Is Wrong - and What Actually Works | Entrepreneur

Most branding advice offers vague platitudes and can give businesses a false sense of progress without a solid strategy.
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
Social media marketing
fromInc
2 months ago

Duolingo's Latest Stunt Reveals an Innovative Marketing Strategy

Duolingo's marketing stunt creatively transformed its mascot, creating significant media buzz and highlighting the power of unexpected storytelling in brand engagement.
Marketing tech
fromDigiday
2 months ago

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms

TikTok's future in the U.S. is uncertain, leading brands to reduce their usage and spending on the platform.
Marketing tech
fromEntrepreneur
2 months ago

Why Most Branding Advice Is Wrong - and What Actually Works | Entrepreneur

Most branding advice offers vague platitudes and can give businesses a false sense of progress without a solid strategy.
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
more#marketing
#social-media-marketing
fromAdweek
1 week ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

fromAdweek
1 week ago
Social media marketing

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

more#social-media-marketing
#customer-experience
Media industry
fromHubspot
1 month ago

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Inclusive marketing requires brands to thoughtfully choose specific identities to serve, rather than adopting a checklist approach.
UX design
fromMedium
1 week ago

5 brands that nail the art of omnichannel UX

Smart experience design is essential to leveraging new e-commerce tools effectively.
Brands like Dior and Oysho exemplify successful e-commerce strategies that enhance customer experiences.
fromHubspot
in 3 months
Social media marketing

The top inclusive marketing trends of 2025, according to Sonia Thompson

Media industry
fromHubspot
1 month ago

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Inclusive marketing requires brands to thoughtfully choose specific identities to serve, rather than adopting a checklist approach.
UX design
fromMedium
1 week ago

5 brands that nail the art of omnichannel UX

Smart experience design is essential to leveraging new e-commerce tools effectively.
Brands like Dior and Oysho exemplify successful e-commerce strategies that enhance customer experiences.
fromHubspot
in 3 months
Social media marketing

The top inclusive marketing trends of 2025, according to Sonia Thompson

more#customer-experience
#consumer-behavior
Online Community Development
fromThe Drum
2 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
London startup
fromHubspot
3 weeks ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.
Marketing tech
fromForbes
2 weeks ago

How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Scale without strategic precision is a liability for brand manufacturers, requiring adaptation to new market dynamics.
Online Community Development
fromThe Drum
2 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
London startup
fromHubspot
3 weeks ago

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.
Marketing tech
fromForbes
2 weeks ago

How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Scale without strategic precision is a liability for brand manufacturers, requiring adaptation to new market dynamics.
more#consumer-behavior
fromForbes
2 weeks ago

5 Brand Leadership Lessons From The Age Of Disinformation

To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for.
Social media marketing
Marketing tech
fromThe Drum
2 weeks ago

'Diversity isn't political, it's commercial': Edgar Hernandez on why brands need new playbook for growth

Brands often misunderstand DEI as merely diversity, while it's essential for growth and authentic engagement with diverse audiences.
#fast-food
more#fast-food
#advertising
Video games
fromCreative Bloq
2 months ago

KFC takes a bite out of annoying fake game ads and turns them into real games

KFC launches real games based on fake game ads to entertain and engage disappointed gamers.
Video games
fromCreative Bloq
2 months ago

KFC takes a bite out of annoying fake game ads and turns them into real games

KFC launches real games based on fake game ads to entertain and engage disappointed gamers.
more#advertising
#sponsorship
Marketing tech
fromForbes
2 weeks ago

How Sequel Tampons Wins Female Brand Trust Through Men's Sports

Sequel's stadium sponsorship exemplifies a shift in recognizing menstruating fans' needs in sports settings.
more#sponsorship
#market-expansion
more#market-expansion
Media industry
fromForbes
3 weeks ago

Brand Strategy: What It Is And Why It's The Pulse Of Great Businesses

Effective brand strategy shapes both external perceptions and internal organizational culture, fostering unity and clarity.
#sports-marketing
Women in technology
fromForbes
1 month ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
Women in technology
fromForbes
1 month ago

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.
Greater audience engagement with women's sports challenges historical misconceptions about viewership.
more#sports-marketing
Media industry
fromInc
4 weeks ago

Why Every Brand Needs a Stump Speech

A stump speech is essential for politicians and brands, providing clarity, connection, and a memorable message.
Media industry
fromDigiday
1 month ago

Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners

Focusing on personal stories and innovation leads to strong connections for brands.
Business Insider's success on YouTube highlights the importance of diversified content and thoughtful strategy.
Media industry
fromAdweek
1 month ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
#cultural-relevance
fromThe Drum
1 month ago
Marketing tech

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

fromThe Drum
1 month ago
Marketing tech

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

more#cultural-relevance
#social-media
Graphic design
fromThe Drum
1 month ago

Think your hacking the algorithm? You might be erasing your brand instead

Brands must focus on meaningful creativity over quantity to stand out in the saturated social media landscape.
fromForbes
1 month ago
Social media marketing

17 Tips For Brands Looking At New Platforms For Their Social Media Mix

Graphic design
fromThe Drum
1 month ago

Think your hacking the algorithm? You might be erasing your brand instead

Brands must focus on meaningful creativity over quantity to stand out in the saturated social media landscape.
fromForbes
1 month ago
Social media marketing

17 Tips For Brands Looking At New Platforms For Their Social Media Mix

more#social-media
Beer
fromFood & Beverage Magazine
1 month ago

DIAGEO AND MAIN STREET ADVISORS ANNOUNCE STRATEGIC JOINT VENTURE

Diageo and Main Street Advisors form a joint venture to enhance Ciroc and Lobos 1707 brands.
Nick Tran appointed as president to boost brand identity and growth.
fromstupidDOPE
1 month ago

Smart Cannabis Brands & Dispensaries Are Securing Their 4/20 Coverage Now-Are You? | stupidDOPE

In 2025, 4/20 marketing is less about flash sales and more about strategic positioning. Consumers are looking for brands they can trust.
Social media marketing
#ai-in-marketing
Social media marketing
fromAxios
2 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
1 month ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
Social media marketing
fromAxios
2 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
1 month ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
more#ai-in-marketing
fromInsideHook
1 month ago

My New Favorite Running Jacket Is a Tennis Jacket

On's rebranding strategy has successfully broadened its appeal beyond running to include tennis and streetwear, leveraging high-profile collaborations and Robert Federer’s influence.
Fashion & style
fromForbes
1 month ago

How Business Owners Can Combat The Wave Of AI-Generated Content

Content marketing remains one of the most effective and popular avenues for reaching audiences online through valuable posts on websites, blogs, and social media.
Marketing tech
#public-relations
Marketing tech
fromAxios
2 months ago

Communicator spotlight: Kim Chappell, chief brand officer of Bobbie

Building a company on a brand ensures that actions are aligned with its purpose and drive awareness on important issues.
Marketing tech
fromFast Company
2 months ago

The most innovative companies in public relations and brand strategies for 2025

This year's PR innovation honorees exemplify impactful creativity to rise above industry noise amidst fierce competition.
Marketing tech
fromAxios
2 months ago

Communicator spotlight: Kim Chappell, chief brand officer of Bobbie

Building a company on a brand ensures that actions are aligned with its purpose and drive awareness on important issues.
Marketing tech
fromFast Company
2 months ago

The most innovative companies in public relations and brand strategies for 2025

This year's PR innovation honorees exemplify impactful creativity to rise above industry noise amidst fierce competition.
more#public-relations
Marketing tech
fromFast Company
2 months ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
Graphic design
fromItsnicethat
2 months ago

Vrints-Kolsteren's design practice is ever-evolving

Vrints-Kolsteren has expanded its creative design services beyond graphics to include storytelling and multi-disciplinary approaches.
Marketing tech
fromMarTech
2 months ago

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.
Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
Marketing tech
fromCreative Bloq
2 months ago

Volvo's shocking AI advert looks like a bad student project it couldn't afford to finish

Generative AI enhances storyboarding but risks compromising quality when used as final assets in advertising campaigns.
fromMedium
2 months ago

Improving Product Perception & Adoption for Dr Water to Reduce Bounce Rates by 40%

Dr. Water's innovative hydrogenation technology aims to enhance water health benefits, establishing trust through clear scientific insights to combat high conversion drop-offs.
Mobile UX
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