Why Micro-Influencers Are Beating Celebrities at Their Own Game | EntrepreneurMicro-influencers are becoming more influential than mega-celebrities due to their authenticity and engagement with audiences.
Smart Cannabis Brands & Dispensaries Are Securing Their 4/20 Coverage Now-Are You? | stupidDOPEStrategic media coverage is the key to cannabis marketing success during 4/20.
Why Micro-Influencers Are Beating Celebrities at Their Own Game | EntrepreneurMicro-influencers are becoming more influential than mega-celebrities due to their authenticity and engagement with audiences.
Smart Cannabis Brands & Dispensaries Are Securing Their 4/20 Coverage Now-Are You? | stupidDOPEStrategic media coverage is the key to cannabis marketing success during 4/20.
Duolingo's Latest Stunt Reveals an Innovative Marketing StrategyDuolingo's marketing stunt creatively transformed its mascot, creating significant media buzz and highlighting the power of unexpected storytelling in brand engagement.
Marketing Briefing: Inside the evolution of celebrity brand partnershipsThe marketing landscape is evolving with a focus on celebrity partnerships, exemplified by Nike's collaboration with Kim Kardashian.
Digiday+ Research: TikTok usage and spend fall as U.S. ban loomsTikTok's future in the U.S. is uncertain, leading brands to reduce their usage and spending on the platform.
Why Most Branding Advice Is Wrong - and What Actually Works | EntrepreneurMost branding advice offers vague platitudes and can give businesses a false sense of progress without a solid strategy.
Why Poundland's struggles are a marketing lesson for all of usBrands must prioritize local insights and creative marketing to sustain momentum.
How instant-ramen marketer Samyang built Gen Alpha's favorite brandSamyang Foods effectively engages Gen Alpha consumers through viral marketing and community-building efforts.
Duolingo's Latest Stunt Reveals an Innovative Marketing StrategyDuolingo's marketing stunt creatively transformed its mascot, creating significant media buzz and highlighting the power of unexpected storytelling in brand engagement.
Marketing Briefing: Inside the evolution of celebrity brand partnershipsThe marketing landscape is evolving with a focus on celebrity partnerships, exemplified by Nike's collaboration with Kim Kardashian.
Digiday+ Research: TikTok usage and spend fall as U.S. ban loomsTikTok's future in the U.S. is uncertain, leading brands to reduce their usage and spending on the platform.
Why Most Branding Advice Is Wrong - and What Actually Works | EntrepreneurMost branding advice offers vague platitudes and can give businesses a false sense of progress without a solid strategy.
Why Poundland's struggles are a marketing lesson for all of usBrands must prioritize local insights and creative marketing to sustain momentum.
How instant-ramen marketer Samyang built Gen Alpha's favorite brandSamyang Foods effectively engages Gen Alpha consumers through viral marketing and community-building efforts.
Communicator Spotlight: Sona Iliffe-Moon of YahooImportance of authenticity in brand communicationSyncing marketing and communications enhances effectivenessLeveraging AI can help scale communications efforts
Advertisers look for flexibility as uncertainty around tariffs swirlsBrands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
Your Audience Is Talking-Here's How AI Turns Their Words Into ImpactHyper-personalization in marketing is essential for brands to connect effectively with modern audiences.AI enables brands to create tailored content that resonates with specific consumer preferences.
Communicator Spotlight: Sona Iliffe-Moon of YahooImportance of authenticity in brand communicationSyncing marketing and communications enhances effectivenessLeveraging AI can help scale communications efforts
Advertisers look for flexibility as uncertainty around tariffs swirlsBrands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
Your Audience Is Talking-Here's How AI Turns Their Words Into ImpactHyper-personalization in marketing is essential for brands to connect effectively with modern audiences.AI enables brands to create tailored content that resonates with specific consumer preferences.
KFC takes a bite out of annoying fake game ads and turns them into real gamesKFC launches real games based on fake game ads to entertain and engage disappointed gamers.
Novartis Wins at the 2025 Kellogg School Super Bowl Advertising ReviewNovartis' ad on breast health was the first pharmaceutical to win top honors in the Kellogg School's Super Bowl Advertising Review.
Gucci ads on Fox News? How big brands are embracing conservative mediaAdvertisers are returning to conservative media outlets after previously boycotting them, signaling a major shift in marketing strategies.
A practical guide to every type of Super Bowl ad you'll see on SundaySuper Bowl ads can be classified into specific categories based on brand strategy and execution.
Here are the cases for and against an $8 million Super Bowl adThe Super Bowl provides a unique platform for brands to reach millions, despite high costs and inherent risks.
Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewersSuper Bowl ads blend celebrity endorsements, humor, and outrageousness to captivate a massive audience, making them a unique advertising opportunity.
KFC takes a bite out of annoying fake game ads and turns them into real gamesKFC launches real games based on fake game ads to entertain and engage disappointed gamers.
Novartis Wins at the 2025 Kellogg School Super Bowl Advertising ReviewNovartis' ad on breast health was the first pharmaceutical to win top honors in the Kellogg School's Super Bowl Advertising Review.
Gucci ads on Fox News? How big brands are embracing conservative mediaAdvertisers are returning to conservative media outlets after previously boycotting them, signaling a major shift in marketing strategies.
A practical guide to every type of Super Bowl ad you'll see on SundaySuper Bowl ads can be classified into specific categories based on brand strategy and execution.
Here are the cases for and against an $8 million Super Bowl adThe Super Bowl provides a unique platform for brands to reach millions, despite high costs and inherent risks.
Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewersSuper Bowl ads blend celebrity endorsements, humor, and outrageousness to captivate a massive audience, making them a unique advertising opportunity.
Who won fashion month AW25 on social media?The Autumn/Winter 2025 fashion season saw brands pivot towards nostalgic and culturally relevant ambassadors, reflecting evolving audience preferences.
My New Favorite Running Jacket Is a Tennis JacketOn's rebranding has expanded its identity from running to a broader performance label, enhancing its cultural relevance.
Who won fashion month AW25 on social media?The Autumn/Winter 2025 fashion season saw brands pivot towards nostalgic and culturally relevant ambassadors, reflecting evolving audience preferences.
My New Favorite Running Jacket Is a Tennis JacketOn's rebranding has expanded its identity from running to a broader performance label, enhancing its cultural relevance.
From Barista to CEO: A Conversation With Smashburger's Leader | EntrepreneurDenise Nelsen's journey from barista to CEO exemplifies perseverance and innovative leadership in the fast-casual dining sector.
Here's What You Can Still Order From Wendy's Original 1969 Menu - Tasting TableWendy's balances tradition and innovation, maintaining its original five menu items while adapting to customer demands through new offerings.
From Barista to CEO: A Conversation With Smashburger's Leader | EntrepreneurDenise Nelsen's journey from barista to CEO exemplifies perseverance and innovative leadership in the fast-casual dining sector.
Here's What You Can Still Order From Wendy's Original 1969 Menu - Tasting TableWendy's balances tradition and innovation, maintaining its original five menu items while adapting to customer demands through new offerings.
Puma's bold new campaign throws out the sports advertising rulebookSociety is shifting towards valuing self-expression in sport, especially among Gen Z.
How cult brands like Crocs, Southwest see influencer marketing evolvingInfluencer marketing is increasingly central to brand strategies, potentially reallocating budgets from traditional advertising methods.
Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand | EntrepreneurInfluencer marketing is accessible for small businesses and can begin with low-cost approaches like samples and conversation.
Agencies shift client dollars to YouTube & Instagram as supreme court upholds TikTok banThe US Supreme Court upheld a nationwide TikTok ban, prompting brands to swiftly recalibrate their marketing strategies.
Micro-influencers have a major influence on Generation ZUsing micro-influencers may be more effective for brands targeting Generation Z than relying on celebrity influencers like Dwayne Johnson.
Why brand-owned communities are the future of growth | MarTechRelying on third-party platforms for audience engagement poses significant risks to brands due to lack of control and access.Building owned communities is crucial for long-term audience reach and brand autonomy.
'Very out of touch': Poppi sent influencers free soda vending machines-and fans are furiousPoppi's influencer campaign aimed to boost brand awareness but backfired, igniting public outrage over its perceived tone-deafness.
How cult brands like Crocs, Southwest see influencer marketing evolvingInfluencer marketing is increasingly central to brand strategies, potentially reallocating budgets from traditional advertising methods.
Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand | EntrepreneurInfluencer marketing is accessible for small businesses and can begin with low-cost approaches like samples and conversation.
Agencies shift client dollars to YouTube & Instagram as supreme court upholds TikTok banThe US Supreme Court upheld a nationwide TikTok ban, prompting brands to swiftly recalibrate their marketing strategies.
Micro-influencers have a major influence on Generation ZUsing micro-influencers may be more effective for brands targeting Generation Z than relying on celebrity influencers like Dwayne Johnson.
Why brand-owned communities are the future of growth | MarTechRelying on third-party platforms for audience engagement poses significant risks to brands due to lack of control and access.Building owned communities is crucial for long-term audience reach and brand autonomy.
'Very out of touch': Poppi sent influencers free soda vending machines-and fans are furiousPoppi's influencer campaign aimed to boost brand awareness but backfired, igniting public outrage over its perceived tone-deafness.
We're in the age of 'culture rot.' Here's how brands can avoid itCultural relevance is crucial for brands to attract and retain consumer attention.
Brands are swapping sales pitches for storytelling to combat consumer boredomConsumer boredom with brands pushes a shift toward creative marketing strategies.Creative advertising can significantly enhance brand profitability and differentiation.
A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator MarketingThe definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.
J.M. Smucker's CMO on how brands must face the challenges of 2025J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
How Business Owners Can Combat The Wave Of AI-Generated ContentContent marketing effectiveness is challenged by the rise of AI-generated content, leading to a need for authenticity and quality.
We're in the age of 'culture rot.' Here's how brands can avoid itCultural relevance is crucial for brands to attract and retain consumer attention.
Brands are swapping sales pitches for storytelling to combat consumer boredomConsumer boredom with brands pushes a shift toward creative marketing strategies.Creative advertising can significantly enhance brand profitability and differentiation.
A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator MarketingThe definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.
J.M. Smucker's CMO on how brands must face the challenges of 2025J.M. Smucker is successfully modernizing brands and adjusting its marketing approach to adapt to changing consumer preferences and cultural trends.
How Business Owners Can Combat The Wave Of AI-Generated ContentContent marketing effectiveness is challenged by the rise of AI-generated content, leading to a need for authenticity and quality.
The era of buying influence is over: community is the new currency for brandsBrands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
Brands shouldn't treat SEO as an afterthoughtSEO must be central to marketing strategies as most customer journeys begin with a search.
Volvo's shocking AI advert looks like a bad student project it couldn't afford to finishGenerative AI enhances storyboarding but risks compromising quality when used as final assets in advertising campaigns.
Five Steps To Build Creator Marketing Programs That WorkUnderstanding your audience is crucial for successful influencer marketing.Relevance of the influencer's content is more important than the size of their following.
5 important influencer marketing trends in 2025Influencers will co-create impactful campaigns with brands in 2025.Trend-based campaigns will be essential for achieving relevance in influencer marketing.The future will see a decoupling of influencer results and traditional sales metrics.
The era of buying influence is over: community is the new currency for brandsBrands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
Brands shouldn't treat SEO as an afterthoughtSEO must be central to marketing strategies as most customer journeys begin with a search.
Volvo's shocking AI advert looks like a bad student project it couldn't afford to finishGenerative AI enhances storyboarding but risks compromising quality when used as final assets in advertising campaigns.
Five Steps To Build Creator Marketing Programs That WorkUnderstanding your audience is crucial for successful influencer marketing.Relevance of the influencer's content is more important than the size of their following.
5 important influencer marketing trends in 2025Influencers will co-create impactful campaigns with brands in 2025.Trend-based campaigns will be essential for achieving relevance in influencer marketing.The future will see a decoupling of influencer results and traditional sales metrics.
Communicator spotlight: Kim Chappell, chief brand officer of BobbieBuilding a company on a brand ensures that actions are aligned with its purpose and drive awareness on important issues.
The most innovative companies in public relations and brand strategies for 2025This year's PR innovation honorees exemplify impactful creativity to rise above industry noise amidst fierce competition.
Vita Coco shifts PR strategy with community-centered pop-upVita Coco shifted its marketing strategy from influencer gifting to community-driven engagement, addressing public discontent with extravagant PR tactics.
Communicator spotlight: Kim Chappell, chief brand officer of BobbieBuilding a company on a brand ensures that actions are aligned with its purpose and drive awareness on important issues.
The most innovative companies in public relations and brand strategies for 2025This year's PR innovation honorees exemplify impactful creativity to rise above industry noise amidst fierce competition.
Vita Coco shifts PR strategy with community-centered pop-upVita Coco shifted its marketing strategy from influencer gifting to community-driven engagement, addressing public discontent with extravagant PR tactics.
Meet 15 companies that are turning ads and marketing into cultural momentsEffective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
Rocket X OtherwayRocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.
Vrints-Kolsteren's design practice is ever-evolvingVrints-Kolsteren has expanded its creative design services beyond graphics to include storytelling and multi-disciplinary approaches.
Rocket X OtherwayRocket is rebranding to emphasize its role as an advocate for homeownership rather than just a mortgage provider.
Vrints-Kolsteren's design practice is ever-evolvingVrints-Kolsteren has expanded its creative design services beyond graphics to include storytelling and multi-disciplinary approaches.
Is the way we build and measure brands changing? | MarTechMarketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
Brands hire Gen X and boomer influencers as the 'power of the silver influencer' risesBrands are increasingly recognizing the potential of silver influencers from Gen X and boomer generations for marketing efforts.
5 important influencer marketing trends in 2025Creators will help brands make impactful and relevant campaigns.Trends-based campaigns will be the norm and very effective for fast-acting brands.Influencer results and sales will decouple.
Unleash The Potential of Your Business with TikTok Marketing StrategiesDeveloping a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.
Rocket's modern messenger: TikTok influencersRocket Companies used online influencers instead of celebrities for their Super Bowl ad, enhancing brand connection with a broader audience.
Is the 'look-how-rich-we-are' influencer trip dead?Luxury influencer trips are facing backlash due to sustainability concerns, diversity issues, and economic pressures post-pandemic.
Brands hire Gen X and boomer influencers as the 'power of the silver influencer' risesBrands are increasingly recognizing the potential of silver influencers from Gen X and boomer generations for marketing efforts.
5 important influencer marketing trends in 2025Creators will help brands make impactful and relevant campaigns.Trends-based campaigns will be the norm and very effective for fast-acting brands.Influencer results and sales will decouple.
Unleash The Potential of Your Business with TikTok Marketing StrategiesDeveloping a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.
Rocket's modern messenger: TikTok influencersRocket Companies used online influencers instead of celebrities for their Super Bowl ad, enhancing brand connection with a broader audience.
Is the 'look-how-rich-we-are' influencer trip dead?Luxury influencer trips are facing backlash due to sustainability concerns, diversity issues, and economic pressures post-pandemic.
Improving Product Perception & Adoption for Dr Water to Reduce Bounce Rates by 40%Dr. Water aims to enhance customer confidence and reduce drop-off rates by clarifying the scientific benefits of their hydrogenation technology.
Improving Product Perception & Adoption for Dr Water to Reduce Bounce Rates by 40%Dr. Water aims to improve customer trust and reduce high conversion drop-offs by enhancing information visibility on their landing page.
Improving Product Perception & Adoption for Dr Water to Reduce Bounce Rates by 40%Dr. Water aims to enhance customer confidence and reduce drop-off rates by clarifying the scientific benefits of their hydrogenation technology.
Improving Product Perception & Adoption for Dr Water to Reduce Bounce Rates by 40%Dr. Water aims to improve customer trust and reduce high conversion drop-offs by enhancing information visibility on their landing page.
Duolingo's TikTok mastermind on its 'unhinged' social strategy and killing its mascotDuolingo's unconventional marketing strategy has significantly increased its social media following and brand recognition through engaging storytelling and fast reactions.
Fashion Marketers Ditch Cliches on Valentine's DayFashion brands have effectively leveraged Valentine's Day to enhance their overall marketing narratives rather than solely focusing on the holiday themes.
Duolingo's TikTok mastermind on its 'unhinged' social strategy and killing its mascotDuolingo's unconventional marketing strategy has significantly increased its social media following and brand recognition through engaging storytelling and fast reactions.
Fashion Marketers Ditch Cliches on Valentine's DayFashion brands have effectively leveraged Valentine's Day to enhance their overall marketing narratives rather than solely focusing on the holiday themes.
Stellantis faces brands dilemma as it searches for new CEO | CBC NewsStellantis must decide the future viability of its 14 brands amidst challenges, prioritizing leadership candidates who understand brand dynamics.
Nike's first Super Bowl commercial in nearly 30 years shows women are central to its recoveryNike's Super Bowl ad highlights a renewed commitment to women's sports as a strategy for growth and innovation.
Gatorade has a plan to keep you drinking for another 60 yearsGatorade celebrates 60 years of innovation and market leadership in sports drinks amid evolving competition.
Nike's first Super Bowl commercial in nearly 30 years shows women are central to its recoveryNike's Super Bowl ad highlights a renewed commitment to women's sports as a strategy for growth and innovation.
Gatorade has a plan to keep you drinking for another 60 yearsGatorade celebrates 60 years of innovation and market leadership in sports drinks amid evolving competition.
The Era of Risk-Averse Super Bowl AdsBrands are moving away from political marketing after a brief trend during major events like the Super Bowl.
Your brain has been tricked, and it's loving itGood design influences consumer behavior by appealing to the brain's desire for impulse and ease.
The Era of Risk-Averse Super Bowl AdsBrands are moving away from political marketing after a brief trend during major events like the Super Bowl.
Your brain has been tricked, and it's loving itGood design influences consumer behavior by appealing to the brain's desire for impulse and ease.
What the White House's new press credentialing policy meansThe White House's credentialing of independent journalists signifies a major shift in media consumption and strategy for brands.
Rethinking President's Day Promotions: How Brands Are Adapting In 2025Brands must adapt their President's Day messaging due to current political polarization and consumer demand for authenticity.Neutral marketing approaches may prove more effective than traditional patriotic themes this year.
Starbucks Failure ContinuesStarbucks faces a 4% decline in comparable store sales and must redefine its brand appeal to regain consumer interest.
Burberry dropping out of 'FTSE 100 with a 15-year low of stock will attact takeover talks' - London Business News | Londonlovesbusiness.comBurberry's 'Forward' initiative shows potential for recovery despite recent losses.Brand rebuilding in a challenging market is crucial for Burberry's competitiveness.
'Your team is going to get completely burnt out': Confessions of a job-hunting social media expertSocial media managers are overwhelmed with responsibilities, leading to potential burnout.
3 Ways a Strategic Rebrand Can Drive Market GrowthStrategic rebranding can turn a brand into a scalable and purposeful entity.A rebrand, executed with data-driven strategy, can unlock market expansion.
How to Craft Business and Domain Names That Stand Out | EntrepreneurChoosing a unique business name is crucial for branding and can be strategically achieved with careful planning and creativity.
Brand Strategy Marketing Presentation Template - Adobe InDesignUsing a well-designed presentation template can significantly enhance how your brand strategy is delivered and perceived by your audience.
How to Craft Business and Domain Names That Stand Out | EntrepreneurChoosing a unique business name is crucial for branding and can be strategically achieved with careful planning and creativity.
Brand Strategy Marketing Presentation Template - Adobe InDesignUsing a well-designed presentation template can significantly enhance how your brand strategy is delivered and perceived by your audience.
Council Post: 18 Smart Ways To Prepare For Tomorrow's Performance MarketingPerformance marketing is evolving from traditional methods to AI-driven analytics and personalized customer engagement.