BMW's sales are declining sharply, particularly in China, contributing to a 23% drop in first-quarter earnings. Despite a 32% increase in the EV sector, BMW's CEO Oliver Zipse argues against overly aggressive regulatory frameworks for electric vehicles, advocating for a balanced approach to regulations that supports investment. He highlights significant differences in EV adoption rates across Europe, with striking disparities affecting market strategies. BMW's luxury positioning complicates its ability to invest broadly in multiple vehicle types, raising questions about its capability to remain an industry leader in innovation and market adaptability.
"We take ambitious political goals seriously, but we don't believe in technically one-sided regulations that limit supply," CEO Oliver Zipse said during last week's annual shareholder meeting.
The differences are simply too great, even just within Europe. EVs make up 60% of sales in Belgium, but only 4% in Italy, indicating regional disparity.
Collection
[
|
...
]