Der Spiegel has revamped its comment section by introducing 'Debate,' a structured platform allowing subscribers to engage in focused discussions on major news topics. Launched in December 2023, this feature was developed after observing the challenges of moderating an overwhelming volume of comments. The relatively few yes-or-no questions posed by the moderation team encourage deeper engagement. Although Debate hasn’t significantly increased subscriptions, it has improved comment quality and increased the engagement of those who do participate.
After a year of designing and testing, Der Spiegel's Debate, a centralized discussion space for readers to deliberate the day's biggest issues, launched in December 2023.
Fourteen months in, Badura says the quality of comments has improved, and while the Debate feature isn't a major subscription driver, subscribers who do comment tend to spend more time on the site.
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