Why are people in German-speaking countries so obsessed with Schlager music?
Briefly

Helene Fischer is a premier figure in modern Schlager music, known for energetic performances that mix pop with rich visual elements. Schlager, meaning 'hits' in German, has its roots in the 19th century and evolved into a beloved musical genre. Fischer represents a blend of traditional Schlager and contemporary pop, captivating audiences in German-speaking nations. Her rise to fame reflects the genre's growth over decades, with Schlager music characterized by catchy melodies and simple lyrics about love and nostalgia, similar in spirit to country music yet distinctly European.
"She may well be the best-known figure in modern Schlager - which when translated from German literally means 'hits.'"
"Schlager's roots are actually around 150 years old and begin at Vienna's opera house... a Schlager referred to an entertaining song sung in German that was well-received by the audience."
"During Schlager's explosion in the 1960s and 1970s, German singers like Rex Gildo and Heino dominated the charts with simple songs about love or nostalgic musical odes to sunny holidays spent in Italy and Spain."
"Although she may have little recognition outside the German-speaking world, her current dominance of Schlager music has left her one of the richest entertainers anywhere around the globe."
Read at The Local Germany
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