City Librarian Jill Bourne emphasized that partnering with sports teams, like the Golden State Warriors, is an effective strategy to attract younger generations to the library.
Bourne expressed enthusiasm about the partnership, stating, "We hope to get Warriors fans to use the San Jose Public Library and get new fans to sign up for the system."
The Warriors-themed library card, introduced on September 17, 2024, aims to inspire fans to engage with the library's resources beyond sports.
This collaboration marks the San Jose Public Library's third sports-themed card, following designs inspired by the San Jose Sharks and the San Francisco 49ers.
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