Sustainability is shifting from superficial branding to essential design principles. Features like design for disassembly, exemplified by Nike's ISPA Link trainers, emphasize products that can be easily taken apart for recycling and longevity. Additionally, there's a growing trend towards the end of ownership, where younger generations prefer rental and resale models over traditional ownership; this is evident in brands like Patagonia and IKEA. The article highlights how designers can integrate these practices into their work to enhance sustainability and reduce waste.
"A product designed to be taken apart is a product designed to last, and to be reincarnated into something else entirely."
"The new wave of sustainability? Designing products to come apart like a Lego set."
"Now, entire industries are shifting to rental and resale."
"Brands can't just slap a '100% recycled' sticker on some packaging design and get a nice handshake from the world."
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