The article discusses the challenges new interior designers face in building a client base after launching their businesses. It emphasizes the importance of innovative approaches for client attraction, suggesting that instead of conventional networking, designers can use creativity to showcase their work. Eight designers share unique strategies, including leveraging social media and transforming personal spaces into showcasing their design skills. Notably, Tara McCauley details how she turned her apartment into a portfolio piece that attracted attention to her new brand.
"Surrounding myself with personally meaningful items collected over time makes me feel at home."
"It was a laboratory for my boldest design ideas, showcasing what I could achieve for others."
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