Florist Alex Crowder, founder of Field Studies Flora, champions a creative approach to floral design that enhances interiors. Drawing from her childhood experiences in the Ozarks, she aims to integrate nature more harmoniously into floral arrangements, moving beyond traditional methods. Through her work in collaboration with designers, Crowder offers insightful, practical tips to elevate floral compositions, suggesting the inclusion of dried and foraged materials to breathe life into home decor. Her mission is to rethink the floral selection process and to inspire a thoughtful, nature-based perspective in modern interiors.
"I grew up in the Ozark mountains in Missouri building fairy homes out of sticks, leaves, wildflowers, and mud. I've always had a fascination with the plant world and spent hours on my own wandering through the hay fields."
"Working with nature rather than against it." - Alex Crowder, explaining her philosophy behind Field Studies Flora and floral design.
"I liked the idea of working with flower to make assemblages, but didn't see that as an option if pursuing floristry." - Alex Crowder reflects on her early inspiration.
Crowder provides actionable tips to better integrate florals into our homes, moving arrangements from a tired bunch to an inspired composition.
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