Will Miller, Senior Director of Design at Firebelly, recognized the unique artistry of Liz Flores while researching for Good Chaos, an organization dedicated to supporting artists. Firebelly partnered with Colossal and was tasked with developing Good Chaos's brand identity. Seeking local talent, Miller included Flores on the shortlist due to her stunning work, which ultimately led to her selection to design logos and create engaging digital experiences for the initiative. This collaboration underscores the importance of vibrant artistry in impactful organizational branding.
Liz's work instantly dazzled and lit up my design brain... My eyes followed the edges bouncing from color to color. The longer you looked, the more you were rewarded.
Around the same time as Firebelly's partnership with Colossal, the Chicago design studio was also developing a brand identity for Good Chaos, an impact organization committed to creating opportunities for artists.
In his research, Firebelly's Senior Director of Design Will Miller came across Liz Flores's work on Colossal and felt she fit the criteria perfectly for Good Chaos' launch initiative.
She was added to the artist shortlist and was ultimately selected by the Good Chaos team to participate.
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