Kiehl's skincare brand recently unveiled a bold campaign embracing body positivity through a custom font titled 'Pubic Display Type.' This initiative is a response to censorship faced earlier in its intimate care promotion featuring models with pubic hair. In lieu of removing their commercials, Kiehl's chose to capitalize on the controversy by introducing the new typeface which transforms bodily stigma into a conversation starter. Headings such as 'pubic hair don't care' underline the brand's commitment to celebrating all forms of skin, inviting discussions on societal attitudes toward body hair.
Kiehl's has launched a provocative campaign featuring a custom font made from pubic hair to celebrate body positivity and challenge bodily stigma.
Despite controversy over its previous ads, Kiehl's has creatively shifted strategy by removing the model from ads and incorporating audacious typography.
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