Social media has been changing for creatives for a long time, but 2023 was the year that everything came to a head. Facebook and Instagram had been choking off traffic to anyone who didn't have the time to spend producing shortform videos. Changes at Twitter under Elon Musk had also upset a lot of people.
The reason BlueSky appealed to me was its popularity with my existing contacts. I enjoyed following those people on Twitter and wanted to continue hearing their thoughts. But despite user numbers on BlueSky rocketing recently, a lot of my contacts aren't very active. I'd love to see more people posting.
Design and education communities aren't using Threads as much as I hoped they would. I'm increasingly only logging in to see if anything new is happening, but it's often just crickets.
With many creatives moving to new platforms like BlueSky and Threads in search of better engagement, the initial excitement soon fades as activity levels don't meet expectations.
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