At Adobe MAX 2024, Adobe's Vice President of Generative AI, Alexandru Costin, emphasized the importance of adopting AI tools in the creative industries with a powerful statement: "If you don't use the tech, you won't compete with other creatives that use the tech. Our approach is clear; we're embracing technology and pushing for its integration into our tools, enabling creatives to succeed in this rapidly evolving landscape."
Chris Sanders, writer and director of DreamWorks' The Wild Robot, shared insights on their unique approach to animation: "The magic is in how every aspect of this movie, we altered the animation process to fit the style and story that we're trying to tell. It’s a departure from our usual in-house styles, focusing on how animation can best convey the narrative of the illustrated children's novel."
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