The article explores the psychological phenomenon known as the Rollback Effect in the design industry, detailing how initial euphoria can quickly be replaced by criticism and self-doubt. It recounts the author's experience during a product overhaul, highlighting the importance of creating an interactive prototype that served as a vision deck to align team members and facilitate internal communication. This prototype played a significant role in showcasing the new direction of the product amidst the chaos of redesign and brand merger.
"In the design industry, the Rollback Effect is the emotional drop that follows initial excitement, leading to harsh feedback and self-doubt about a project’s worth."
"During a massive product overhaul, we developed an interactive prototype that served as a vision deck, illustrating how the new product could function and uniting various teams."
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