The article discusses the trend in corporate branding where recent rebrands, such as Amazon, Walmart, and OpenAI, have involved minimal changes, often simply making the logos bolder. This follows a humorous skit featuring Ryan Gosling on SNL where he realizes the simplistic updates to logos. The rebrands emphasize clean, approachable sans-serif typefaces, reflecting a shift away from past intimidating styles. Despite the rebranding efforts, social media reactions show disappointment over a lack of significant visual changes. Overall, the trend highlights a growing sense of homogeneity in corporate identity design.
'This year sees brands like Walmart, OpenAI, and Amazon seemingly opting for the minimalist approach of bolder logos, leading to a sense of sameness in design.'
'Gosling's humorous satire resonated last year, now mirroring real-life branding decisions where companies are opting for slight modifications rather than groundbreaking changes.'
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